Toyota C-HR Geneva live 1

According to the 2016 Interbrand Best Global Brands list, Toyota is the world’s most valuable automotive brand, beating the likes of IBM, Samsung and Amazon.

The Japanese carmaker also managed to become the first Asian company and only carmaker to reach a top-five spot on the list, with Interbrand estimates placing Toyota’s brand value at US$53.58 billion (up 9% from last year). Only Microsoft, Coca Cola, Google and Apple are ahead of the carmaker.

Moving further down the list is Mercedes-Benz, which occupies the ninth spot with a brand value of US$43.49 billion. This is followed by BMW, which took the 11th spot (USD$ 41.535 billion), ahead of McDonald’s, Disney, Intel, Facebook and Nike.

The 21st most valuable automaker brand is Honda, with a brand value of US$22.106 billion, besting the likes of Pepsi, Ikea and Zara, despite a 4% decline from 2015. Ford meanwhile, took the 33rd spot, followed by Hyundai (35), Audi (38), Volkswagen (40), Nissan (43), and Porsche (50).

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As for carmakers in the second half of the top-100 list, Kia took the 69th spot, followed by Land Rover (78) and MINI (88). Making its first entry into the Interbrand ranking is Tesla, occupying the last spot with a brand value of US$4.011 billion.

To be included in Interbrand’s Best Global Brands, a company must meet several terms, where at least 30% of its revenue must come from outside of the its home region. Furthermore, the brand must have a significant presence in Asia, Europe, and North America as well as broad geographic coverage in emerging markets.

There must also be adequate publicly available data on the brand’s financial performance, and any economic profit must be expected to be positive over the longer term, delivering a return above the brand’s cost of capital. Lastly, the brand must have a public profile and awareness across the major economies of the world.