For the upcoming Justice League movie, Bruce Wayne/Batman and company will get behind the wheel of Mercedes-Benz vehicles. The carmaker recently announced its partnership with the latest instalment of DC Extended Universe (DCEU) recently, as part of a substantial marketing campaign around the movie’s theatrical release.
So, what can you expect to see in Justice League? For starters, there’s the AMG Vision Gran Turismo that was revealed to the world in 2013, which will be driven by none other than Bruce Wayne (played by Ben Affleck) himself.
Joining the concept is the E-Class Cabriolet with Diana Prince/Wonder Woman (played by Gal Gadot) behind the wheel, as she heads out on a mission to speak with Victor Stone/Cyborg (played by Ray Fisher). There’s also the G-Class 4×4² that is said to play an integral role in the movie.
“With Justice League, we found the perfect partner to highlight our current vehicles as well as communicate the fascination of our brand. The E-Class Cabriolet is a natural fit for Wonder Woman. And who other than Bruce Wayne, aka Batman, would be more inclined to drive a car like the Mercedes-Benz AMG Vision Gran Turismo?” said Jens Thiemer, vice president marketing at Mercedes-Benz Cars.
“As a designer you have to create fantasy, so we often get inspired by the film industry. I am excited that this time, the film industry was inspired by us and our Mercedes-Benz AMG Vision Gran Turismo became the car for a super hero. Extreme proportions, sensual contours amd intelligently implemented high tech blend to form a breathtaking body and the perfect car for Bruce Wayne,” added Gordon Wagener, chief design officer at Daimler AG.
Aside from the cars and activations on social media, Mercedes-Benz will also publish six exclusive digital comic stories on its Instagram channels, developed in cooperation with DC‘s Custom Creative Studio.
Justice League will be released in Malaysia on November 16, 2017, and will also star Henry Cavill (Kal-El/Clark Kent/Superman), Jason Momoa (Arthur Curry/Aquaman), Ezra Miller (Barry Allen/The Flash), Amy Adams (Lois Lane), Ciaran Hinds (Steppenwolf) and Jesse Eisenberg (Lex Luthor).
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- Begleitet werden die kultigen DC Comic-Helden Kultfiguren auf der Leinwand u.a. vom neuen E-Klasse Cabriolet, das eine tragende Rolle in dem epischen Action- und Abenteuerstreifen spielt. Copyright: Clay Enos/Warner Bros. Pictures; JUSTICE LEAGUE and all related characters and elements TM & © DC and Warner Bros. Entertainment Inc. Accompanying DC’s most iconic heroes on the big screen, the new E-Class Cabriolet – among other Mercedes-Benz cars – will play an integral role in this epic action adventure. Copyright: Clay Enos/Warner Bros. Pictures; JUSTICE LEAGUE and all related characters and elements TM & © DC and Warner Bros. Entertainment Inc.
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- „Mit JUSTICE LEAGUE haben wir den perfekten Film gefunden, um unsere Fahrzeuge und die Faszination unserer Marke prominent zu präsentieren. Das E-Klasse Cabriolet passt wie selbstverständlich zu Wonder Woman“, so Dr. Jens Thiemer, Vice President Marketing Mercedes-Benz Cars; Copyright: Clay Enos/Warner Bros. Pictures; JUSTICE LEAGUE and all related characters and elements TM & © DC and Warner Bros. Entertainment Inc. “With JUSTICE LEAGUE, we found the perfect partner to highlight our current vehicles as well as communicate the fascination of our brand. Iconic new cars like our beautiful E-Class Cabriolet were a natural fit for globally beloved characters such as Wonder Woman,” says Dr. Jens Thiemer, Vice President Marketing Mercedes-Benz Cars.“; Copyright: Clay Enos/Warner Bros. Pictures; JUSTICE LEAGUE and all related characters and elements TM & © DC and Warner Bros. Entertainment Inc.
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- Das Mercedes-Benz E-Klasse Cabriolet hat als Fahrzeug von Diana Prince seine Leinwand-Premiere. Besser bekannt als Superheldin Wonder Woman ist Diana mit dem Wagen E-Cabrio auf ihrer Fahrt zu Victor Stone alias Cyborg unterwegs. Copyright: Clay Enos/Warner Bros. Pictures; JUSTICE LEAGUE and all related characters and elements TM & © DC and Warner Bros. Entertainment Inc. The Mercedes-Benz E-Class Cabriolet premiers on the silver screen as the vehicle driven by Diana Prince. Better known to the world through her Super Hero identity, Wonder Woman, Diana takes the E-Class Cabriolet for a ride on a mission to speak with Victor Stone, aka Cyborg. Copyright: Clay Enos/Warner Bros. Pictures; JUSTICE LEAGUE and all related characters and elements TM & © DC and Warner Bros. Entertainment Inc.
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- “Als Designer gilt es, Fantasien zu erschaffen, also lassen wir uns oft von der Filmindustrie inspirieren. Ich bin begeistert, dass sich diesmal die Filmindustrie durch uns inspirieren ließ und unser Mercedes-Benz AMG Vision Gran Turismo zum Auto für einen Superhelden wurde“, so Gorden Wagener, Chief Design Officer Daimler AG. „Extreme Proportionen, sinnliche Formen und intelligent inszenierter Hightech verschmelzen zu einem atemberaubenden Körper und so zum perfekten Auto für Bruce.” ; Copyright: Clay Enos/Warner Bros. Pictures; JUSTICE LEAGUE and all related characters and elements TM & © DC and Warner Bros. Entertainment Inc. “As a designer you have to create fantasy, so we often get inspired by the film industry. I am excited that this time, the film industry was inspired by us and our Mercedes-AMG Vision Gran Turismo became the car for a Super Hero”, says Gordon Wagener, Chief Design Officer Daimler AG. “Extreme proportions, sensual contours amd intelligently implemented high tech blend to form a breathtaking body and the perfect car for Bruce.” ; Copyright: Clay Enos/Warner Bros. Pictures; JUSTICE LEAGUE and all related characters and elements TM & © DC and Warner Bros. Entertainment Inc.
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- Für den Mercedes-Benz AMG Vision Gran Turismo hat das Mercedes-Benz Designteam für den Film JUSTICE LEAGUE ein visionäres Interieur entwickelt. Der Innenraum umfasst beleuchtete Elemente, Rennsitze und einen virtuellen Armaturenbrettabschnitt. Copyright: Clay Enos/Warner Bros. Pictures; JUSTICE LEAGUE and all related characters and elements TM & © DC and Warner Bros. Entertainment Inc. For JUSTICE LEAGUE production purposes, the Mercedes-Benz AMG Vision Gran Turismo has a fleshed-out interior with illuminated elements, racing seats and a virtual dashboard section. Filming required the whole vehicle to be enlarged to 110% compared to its predecessor, in order to accommodate seating the impressive 1,90 m height of Bruce Wayne. Copyright: Clay Enos/Warner Bros. Pictures; JUSTICE LEAGUE and all related characters and elements TM & © DC and Warner Bros. Entertainment Inc.
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- Die globale Marketing-Kampagne von Mercedes-Benz zum Film JUSTICE LEAGUE startet am 6. Oktober 2017 mit einem TV-Spot. Der Spot zeigt, warum Mercedes-Benz Fahrzeuge – sogar für Superhelden – „unwiderstehlich“ sind. Das Kampagnenmotiv „Symbols“ zeigt eine noch stärkere Verbindung zwischen den Superhelden und Mercedes-Benz und präsentiert dabei den Mercedes-Stern überraschend anders. Copyright: Clay Enos/Warner Bros. Pictures; JUSTICE LEAGUE and all related characters and elements TM & © DC and Warner Bros. Entertainment Inc. The Mercedes-Benz JUSTICE LEAGUE co-promotional campaign kicks off on October 6th with the TV Commercial featuring all main vehicles appearing in the film. The TVC will show why Mercedes-Benz vehicles are “Hard to resist” – even if you’re actually a superhero. And there is another, quite different campaign motif, named “Symbols,” showing an even stronger connection between these Super Heroes and Mercedes-Benz, with a surprising take on the brand’s star. Copyright: Clay Enos/Warner Bros. Pictures; JUSTICE LEAGUE and all related characters and elements TM & © DC and Warner Bros. Entertainment Inc.
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- Der automobile Star des Kampagnenmotivs für Print, Online und OOH ist das neue Mercedes-Benz E-Klasse Cabriolet, das seinen Auftritt inmitten der Mitglieder der JUSTICE LEAGUE hat. Copyright: Clay Enos/Warner Bros. Pictures; JUSTICE LEAGUE and all related characters and elements TM & © DC and Warner Bros. Entertainment Inc. The automotive star of the campaign motif for print, online and OOH is the new Mercedes-Benz E-Class Cabriolet, as it makes an appearance surrounded by members of DC’s iconic League. Copyright: Clay Enos/Warner Bros. Pictures; JUSTICE LEAGUE and all related characters and elements TM & © DC and Warner Bros. Entertainment Inc.
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