Proton has come up with a 10-year plan in which it is targeting to sell 400,000 vehicles a year by 2027, The Star reports. In terms of volume projection, the national automaker is targeting a gradual increase in output, with the intention to get to 200,000 units by 2020 and 300,000 units by 2023 before arriving at the 400k mark in 2027.
The growth is part of a turn-around plan that aims to turn the company around “as soon as practicable,” with the intention of retaking local market leadership and becoming one of the top three carmakers in South-East Asia. The plan, drafted by Proton’s management team headed by CEO Li Chunrong, is expected to be presented to the government for approval.
The publication’s StarBiz section, which had access to the plan, revealed that the automaker is looking to reduce expenditure across the board by 30% beginning from this year. The process of cost cutting has already begun, with Li having recently issued a directive to parts suppliers to reduce their prices by as much as 30%.
The automaker has localisation targets set out in its business plan – over the next four years, 80% of Proton’s components and services will be sourced locally, but the company stated that vendors have to place a strong emphasis to quality, cost and reliability.
The company said it will focus on productivity, quality and cost competitiveness as well as enhancing brand value to optimise investments. Within the next decade, Proton says it is looking at securing a 30% market share locally and 10% of the Asean market, with exports accounting for 25-30% of its annual sales.
It has also started work on improving quality, saying that its car quality improved by 30%-50% last year with the introduction of a stringent system aligned to the international standard of Volvo cars. By the end of 2018, Proton is expected to achieve the same quality standard as Geely vehicles made in China, the plan stated.
In terms of products, three new models are set to be introduced, and four of its current models will be upgraded. It also reiterated that production expansion will be moved to Tanjung Malim due to cost and space considerations. An expansion of its sales network has also begun – in the short term, the number of sales centres are set to be increased to 109 by October this year from the current 75.
He can do it, but how about the rest of people?
Don’t forget incident of MAS former Mat Salleh CEO
Kudos to Geely vision! Unless local DRB commitment is made, there are only promises and hopes; but not plans.
China CEO already asking why parts cost 30% more. Something local CEOs for 20 years could not figure out
Soon China CEO will ask…. How come 10,000 Proton workers only produce 70,000 cars when Mitsubishi in Thailand got only 6000 workers but can produce 320,000 cars.
10X productivity
Then we see the drama
I think the old management knows, but cant do anything or risk losing support. This new CEO dont give a damn about losing support they dont need.
ASEAN got so many japanese cars at cheap prices. They dont have msian car tax. Altis is like RM80k in Thailand for example
Why they want to buy China car?
Currently in ASEAN countries even other China car brands tak laku
Why? because you are naive. Go to China n see that their SUV are eating up foreign SUV market share (including japs). That’s how fast they are moving up the market chain.
You caveman
it around RM100k for cheapest thai altis n it is 1.6L manual which is not sold in malaysia. The 1.8L sold price is quite similar.
Everyday changing figure. That day they announced 500,000. Now, they say 400,000.
Don’t dream so big lah. First of all, charity begins at home. Win your rakyat’s heart first. Then, talk big and aim for the world.
Currently, even 70% of local grads choose foreign makes. That is the younger generation. The older generation, after trying Proton, refuse to try again.
So, even your youngters, millenials and Y generation all don’t want Proton.
Why don’t you focus on your rakyat first before you aim for ASEAN? After all Proton was created for the rakyat of Malaysia.
Very true statement on older generations not wanting Proton after owning one before.
very few people buy Proton for the 2nd time. They learn their lesson
True. After they try another car, then when time to replace it, they come back to P1 for 3rd, 4th, 5th…
Brape lama lagi Rakyat marhaen terpaksa menanggung beban untuk proyek tempatan yang tidak kompeten ini. Pikir2
U maksud P2 ke?
P2 i beliv can. P1…ermmm…by 2027 people more smart ody lorrr. They wun go for p1 anymore lor. 40K a year can la gv p1 face.
Proton will soon take over the world. You don’t buy Proton, you are the loser….oh wai!
Let us support our own success and product. I am proud of P1
Keep preaching boy. Hopefully those local grads hear you.
Of course P2 can, as Poodua already take over the ‘juara kampung malaysia’ status. Bravo. You don’t buy Poodua, that MD will marah when sales does not meet target….oh wai!
Let us support ‘their’ own success and product. I am proud of P2 of their cost cutting retard (coz all of their new cars temperature gauge went missing)
China car can only sell in China. Go see sales figures. China car hardly can sell anywhere outside China
Whatmore in ASEAN where people are very conscious about brands….they will go for Jap or Korean
You are wrong, Chinese car manufacturers couldn’t really sell their car in 2015, starting 2016 n 2017, they are flying high now. 2 years in China is about 7-8 years of progression in the rest of the world.
You will see their car compete in South Korean level very soon. Like what you see in Huawei
I love syiok sendiri statements like “Proton gonna take over the world”
Sounds like He Man Masters of the Universe or Ultraman.
Mat Salleh CEO just an employee, he tak suka, he keluar.
But Geely owns 49.99% of Bao Teng. He tak suka, you keluar!
Proton sales history…..
2006 – 115k
2007 – 118k
2008 – 141k
2009 – 148k
2010 – 157k
2011 – 158k
2012 – 141k
2013 – 138k
2014 – 115k
2015 – 102k
2016 – 72k
2017 – 70k
2018 – ???
2019 – ???
2020 – 200k
2023 – 300k
https://paultan.org/2017/03/21/more-than-70-of-local-university-grads-choose-to-buy-foreign-vehicles-rather-than-the-national-car-proton/
2018 is 50,000 cause Boyue only come out end of 2018. And that also don’t know whether it will sell
So whats this nonsense about cars being exp in MY? Even u admitted freshies alredi can afford to get toyota & honda. Again got caught in ur twisted wordplay, eh?
This can’t compared with Mas !
Geely basically own Proton now, the 49% is purely technically to show Proton still Malaysian products in Asean and other reason. (u can read the news in china)..the reason why geely own 49%.
How about the rest of people ? what you mean the rest of people. There’s basically no “the rest of people”, if they can’t follow, there’s a big bunch of china supplier already eyeing to supply proton with quality parts at better price, including setting up plant in malaysia to get the Asean Market.
So, “the rest of the people” is out of the question.
10 Nov 2017:
No retrenchments at Proton, workforce set to increase
– sales are also expected to climb to 500,000 units per year within the next decade.
Ahmad Maslan said that Proton staff will also be given opportunities to join human capital development programmes organised by Geely at its various design R&D centres across the globe, including China, Sweden and the United States.
He added that the carmaker aims to expand its workforce to 20,000 in the next 10 years, and sales are also expected to climb to 500,000 units per year within the next decade.
The increased volume will benefit more than 230 of Proton’s vendors, Ahmad Maslan said. He added that the number of vendors is also set to increase. “Geely also aims to increase the number of Proton vendors and enhance their capacity in their quest to produce better quality products,” he said.
https://paultan.org/2017/11/10/no-retrenchments-at-proton-workforce-set-to-increase/
inb4 Geely is dreaming, owh but they did sell 1.2mil cars in China alone last year.
Selling 1.2 million in China is sap-sap-sooi bcos they have 1.4 billion people.
Try telling that to Zoyte & Landwind.
Be grateful 70k units sold. Good job all P1 dealers!!
If Geely cannot sell 1.2 million vehicle, U think got $$$ to buy Lotus & P1 meh ??!
U think just becoz got China brand, them mainlanders will buy kah? how come Geely is success while Zoyte Landwind is not?
how come P2 is success while Proton is not? U think just becoz got Msia brand, them bolehlanders will buy kah?
How from 70,000 now can jump to 200,000 in 2 year’s time?
Is that possible? Be realistic.
Already your sales from 220,000 plummet to 70,000. You think in 2 year’s time you can jump so high?
Can..only when u gv it back to the founder. Hehe..
“..without experience, two years may not be sufficient for him to solve the problems.”
The 200k figure is production output.
Can since Geely is in control and going to revamp all segments of Proton, leave no stone unturn.
Unless you have a track record of turning around a failing car company, you can’t say what is and what isn’t realistic.
Why not humbly said 41%?
Well that’s some big numbers
Hahaha.. good luck. Still campro vvt, confirm no sale. Bad RV! Buy perodua/honda/toyota better!
Spot on. Already normal Proton got super bad RV, can you imagine China made Proton?
I think within 1 year already lose 70% in value.
Every wondered why in Malaysia Chna cars like Haval, Cherry etc are hardly seen and have very low sales?
Haval can sell really well if they sell at reasonable price.
By the end of 2018, Proton is expected to achieve the same quality standard as Geely vehicles made in China
By the end of 2018, Proton is expected to achieve the same quality standard as Geely vehicles made in China
By the end of 2018, Proton is expected to achieve the same quality standard as Geely vehicles made in China
hahahahaha plotek mode on
To say that proton will have same quality like chinese car is probably the worse news ever. Kudos to geely but proton now have no face. So much for bmw of the east.
Have you drive Geely car? Do you know how the quality of Geely car?You thinks its china made and its not ok? Not all china made are worst..
Perhaps people here expect Volvo quality instead
Wont buy and also wont touch proton anymore no mattet how “good” they become
400k sales around the world?Yes.
30% Malaysian market shares?NO.
Honda The Power of Dream.
Proton The Power of Daydreaming.
Spot on. They have been talking empty rhetorics for about a million years now.
Talk after achieved… don’t just dreaming with the numbers.
Too bad I in’ed b4 u.
It is called planning. A long term plan. That they cannot/must not do too ke?
The Campro engine puts me off.
With Chinaman at the helm, I don’t see how they couldn’t achieve that. But they really have to focus on their exports
Muahahahahaha.
Already, I’m seeing people questioning why need to present to govt?
I’ve said it before, haters gonna cry foul, call it playing dirty, but so what? I’ve said it, fortune favours the bold, Geely shall be rewarded handsomely, Geely will win, it is their destiny!
Those who knew of the might of Geely fear them. The unfair advantage will tilt so much in favour of Bao Teng, they will not let it happen, so they spread fake news, they lied to the consumers, yet deep down they know they cannot respond in kind, and they will know despair, they will what it’s like to lose. Dread it, run from it, yet fate still comes!
Geely, Bao Teng > all!!!
Excellent long term plan by Dr Li and management,
2 tahun lagi nak 200k cars.. . Very ambitious
Must have ambition. If no ambition, CEO Dr.Li and big boss will get upset and asks why want to target so low? That’s why never successful..
Introduction to Ambition & target 101.
https://paultan.org/2014/10/14/proton-ev-2017-under-rm100k/
With the current offerings from proton and in a very competitive market, from perodua n Japanese cars, it is a wishful thinking of ideas, to sell car up to 200k yearly in 2 years time. Ceo has to do his duty in d mean time for d sake of salary by providing plans etc. What happen in d future, will be d company owners responsible.
Proton quality will be good as geely car in d future? Wow, then please rebadge geely car asap. Proton has been rebadging many japanese car with little to non success, inspira, perdana, suzuki, and now Chinese car.well good luck.
yeah,yeah like they say good luck to this what? Huawei? what? and now everyone fears Huawei technology, inventor of new technology, patents by patents and intentionally and discriminated feared even by US government and competitors including your favourite Samsung and Apple.
The Chinese are coming with greater things you have yet to enjoy in your life, idiot
I’m an owner of Inspira. Honestly speaking, other than the spareparts are alot more expensive than a typical Proton Wira, and the Proton after sales-service is really shitty attitude, I dont find anything wrong with this car at all
5 years ago they also said target to sell 500,000 units by 2017/2018…
Never count your chicks before it has hatched….currently all that Proton has to show for itself are just pitches and poorly built cars…honestly instead of publishing more press statements, just focus on your turnaround plan please….the public is getting rather tired with all the hot air ….without any tangible substance..
Good luck, Dr Li. We have no doubts on your sincerity on achieving these goals, proven first with the 30-50% quality improvement, something Proton was unable to do in 30 yrs. The target timeline isn’t realistic but it’s good to push the laggards so that you can separate the wheat from the chaff. Natural culling will leave you with those that wants to progress with Geely.
I feel Geely has something to prove with this Right Hand Drive market venture. It goes beyond Proton as it means opening up a new market in right hand drive countries such as UK, Ireland, Australia, South Africa & New Zealand. In short, Geely is thinking Global rather than SEA regional or a small market like Malaysia.
Permit me to guess the 3 new models; Boyue (C segment), Vision S1 (B segment), either MPV or GC9 (Perdana replacement).
What a slap in the face. Proton’s quality isn’t even on par with Geely cars made in China. Malaysia Boleh
Of cuz! Geely car follows VolvoCar global standards. Why do u think they buy VolvoCar? U think Geely made in China is like ur Zoyte fake clone kah? Ur ipongX oso Made in China lah!
No use improving quality on the existing fleet of cars. We want new models with better engines, not another campro vvti.
Will boycott P1 until they fast track the introduction of newer models.
By the end of 2018, Proton is expected to achieve the same quality standard as Geely vehicles made in China, the plan stated.
Now you know huh….
How the quality of Geely car? You know? Have test drive it?
Lolz! Them bashers thinks their ipongs is made in USA! Lolz!
Geely had a factory in Indonesia and start selling cars there since 2010. Has it conquer Indonesia market yet? Still a small fry. So don’t boast in Malaysia.
I believe long time back, Proton should have emulate Lotus business model. Chassis build ownself, engine buy from others.
If all Proton comes with Mitsubishi MIVEC engines, it will definitely sell better. The modern MIVEC is definitely superior in terms of fuel consumption at least. There is nothing as thirsty as the Turbo CAMPRO in the 1.5L~1.6L category engine.
So far only the manual gearbox models are good. The Punch CVT gearbox is a nightmare.