Volvo for life. That’s not the title of the video above, which is actually “Designed for Generations”, but it might as well be. It’s a heart-warming video on how Volvo has been part of a family, for generations. I may not be a diehard, but I kind of understand why fans of the brand have such deep affection for the Swedish carmaker.
The appeal of the brand is now wider too, thanks to the handsome design and classy cabins of its latest products. That good looking range is set to welcome a new member in the next-generation V60. The 2019 Volvo V60, a more compact sibling to the current V90 wagon, is the reason of the video.
“Inspired by our heritage, we’re excited to introduce a classic to a new generation. Our cars have been enjoyed, shared and held fondly in the memories of drivers and passengers for decades. In creating the new Volvo V60, we’re continuing a legacy of estates and moments for a new generation to remember. The new Volvo V60 is coming soon,” Volvo says.
Very soon. The company’s website mentions a “Facebook Interactive Live Reveal” set for February 21, and the V60 will surely make its motor show debut at Geneva next month. Word is that the new S60 sedan will be revealed later this year and both ’60’ cars will go on sale in 2019. On form and on the up.
GALLERY: Volvo V60 spyshots
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- Spy-Shots of Cars This image has been optimized for a calibrated screen with a Gamma of 2.2 and a colour temperature of 6500°K
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- Spy-Shots of Cars This image has been optimized for a calibrated screen with a Gamma of 2.2 and a colour temperature of 6500°K
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- Spy-Shots of Cars This image has been optimized for a calibrated screen with a Gamma of 2.2 and a colour temperature of 6500°K
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- Spy-Shots of Cars This image has been optimized for a calibrated screen with a Gamma of 2.2 and a colour temperature of 6500°K
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- Spy-Shots of Cars This image has been optimized for a calibrated screen with a Gamma of 2.2 and a colour temperature of 6500°K
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- Spy-Shots of Cars This image has been optimized for a calibrated screen with a Gamma of 2.2 and a colour temperature of 6500°K
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- Spy-Shots of Cars This image has been optimized for a calibrated screen with a Gamma of 2.2 and a colour temperature of 6500°K
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- Spy-Shots of Cars This image has been optimized for a calibrated screen with a Gamma of 2.2 and a colour temperature of 6500°K
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Very good marketing. Touching. However, Federal Auto has a bad reputation with regards to after sales service, where they are known to ignore owners of older models and treat the owners of newer models better. They really need to do something to fix that image (more marketing?) if they want to grow the sales in Malaysia. The 2017 sales number shows Volvo far below where it could be.
They should be run by loyalist like me rather than sleepyheads.
VCM is lagging behind the rest of the world, when in truth Volvo is fast becoming a force to be reckoned with.
Have anybody seen a s90 on the road?
Yes indeed a few of them in jalan Ampang and Jalan Semantan KL recently…
Agreed! The only reason I’m with FA now is because I’ve stuck with the Service Manager I’ve been with since Swedish Marque days (~2007), who now heads after-sales service at Glenmarie. Even then I can feel I’m not high up in their hierarchy of customers; but at least I know the guy enough to escalate things if necessary.
*Breathing intensifies*
You mean Geely V60?