If you’re familiar with the name Lagonda, then you’d know that any Aston Martin christened with the century-old name is no regular Aston Martin. In fact, Lagonda was formed in 1904 as an independent luxury carmaker but was later acquired by Aston Martin in 1947.

Today, through Lagonda’s new Vision Concept, the brand looks to be the world’s first zero emission luxury brand, with production scheduled to start in 2021. It will “confound” traditional thinking and take full advantage of the latest advances in electrification and autonomous driving technologies, which amount to the “biggest revolution in land-bound transportation since the invention of the car.” That’s a bold, big promise, so let’s find out what’s in store.

As with all vision concepts, Lagonda’s all-electric show car previews the design language that will be adapted for its future models. This particular super-limo measures 5.3 metres long and will fit four adults – each over two metres tall – very comfortably. That’s because the battery is built into the floor, plus the lack of an internal combustion engine up front frees up a ton of usable space.

“The electrification revolution means there is no longer any need for horse and carriage design, and our new concept shows the scope of design opportunities that open up once you no longer need to provide space for a large power source directly in front of the passenger compartment. In the Lagonda Vision Concept, the batteries occupy the floor of the car. Everything above that line belongs to us,” said executive vice president and chief creative officer Marek Reichman.

The hard technical data eludes us for the time being, but Lagonda said the Vision Concept will get powerful solid state batteries that provide over 640 km of real-world driving between charges. It’s also designed to be compatible with the latest wireless conductive charging technology.

The car itself will be constructed using Aston Martin’s knowhow in multi-material bonding techniques, so the structure will be very lightweight and structurally stiff for an all-electric luxury car. Intelligent all-wheel drive will be standard, and the system is capable of delivering anything from zero to 100% of available torque to any given wheel.

On the design front, it looks like something you would expect to see in a futuristic sci-fi film, featuring heavy use of strong, sharp lines and a massive glass cockpit. It gets coach doors and a mechanised roof section so rear passengers can even stand fully upright when entering or exiting the vehicle. This is possible because the car derives most of its structural rigidity from the floor.

Inside, the front seats rest on cantilevered arms and not on traditional rails, thereby leaving the floor area completely uncluttered. The seats, as you can see, are more like armchairs with heavily bolstered arms. Lagonda says when given the choice, people always use arms to lower and raise themselves from chairs.

The cabin won’t get the usual wood and leather upholstery. Instead, the automaker worked with British craftsman David Snowdon on the interior and will use ultra modern materials like carbon-fibre and ceramics, cashmeres and silks. If that’s not posh enough, Lagonda even hired bespoke tailors from Henry Poole of Savile Row to tailor the exquisite materials.

Being a car for the future, the Vision Concept is capable of Level Four autonomous driving, which means it will drive itself in all routine circumstances and on all recognisable roads. A unique feature is that the steering wheel can be moved from left-hand drive to right-hand drive in an instant.

In autonomous mode, the steering wheel can be completely retracted, allowing the front seats to rotate 180 degrees for face-to-face conversation with those in the back. Here, the car will map its surroundings (360 degree environmental mapping) and will even communicate with the outside world to provide concierge services as well as connectivity and cyber-security features.

“For owners of true luxury cars, autonomy has existed for over a century, in a carbon-based form called a chauffeur. We imagine most Lagonda customers will choose to be driven, but whether by a person or a computer will be up to them. And if they want to drive themselves, the car will ensure that is a delightful and memorable experience too. Lagonda will provide that choice.”

“We see no limits for Lagonda. It will be a brand for the restless, for those who are anything but happy with the status quo. It will produce cars that exploit technology, without being obsessed with it for its own sake. And it will enable Lagonda to redefine the concept of luxury within the automotive and other spheres,” said president and CEO Andy Palmer.

Lagonda is currently displaying the Vision Concept at Geneva alongside two 40% scale models of a coupe and SUV, which also adopts a similar design language. The marque had previously released concepts for such body styles, albeit unflattering ones. The Vision Concept is important as the brand is also looking to introduce two new models by 2023, which will be the first time a new model bears the ‘Lagonda’ badge since the Taraf. What do you think of this concept car?