In line with its new EQ branding push, Mercedes-Benz Malaysia (MBM) is set to introduce its fourth public EV charging station in the Klang Valley. The new facility, a two-bay EQ charging station at The Waterfront in Desa Park City, will be officially launched later today. It joins the existing EQ facilities located in Bangsar Shopping Centre, Sunway Pyramid and Pavilion KL.

The charging station at DPC is the company’s first application with an outdoor placement, but it won’t be the last. According to MBM vice-president of sales and marketing Mark Raine, there are plans to introduce more outdoor charging locations, and not just in shopping centres.

“While there’s no denying that charging stations in shopping centres are very convenient locations for Mercedes-Benz EQ Power hybrid users, there’s a need to push beyond that to ensure a better reach, and by this we’re talking about residential areas and office buildings. It’s something we’re looking at for the future,” he told ahead of the EQ Brand Exhibition, which begins tomorrow.

The event, which is open to the public, will not just showcase the brand’s newly-designated EQ Power hybrids, the Mercedes-Benz EQ Power C 350 e and EQ Power E 350 e and hybrid tech but also have the Concept EQ on display. The study, known as Generation EQ, is being brought in to highlight the electric direction of the automaker and also to create more awareness of MBM’s EQ push in the country.

The electric SUV concept will be on display at the event, which runs from May 4-7 at The Waterfront in Desa Park City, from 10 am to 6 pm daily.