Honda Malaysia sells 51k units in H1 2018 for 17.7% market share, retains non-national segment top spot

Honda Malaysia sells 51k units in H1 2018 for 17.7% market share, retains non-national segment top spot

Honda Malaysia (HM) sold 51,354 vehicles in the first half of 2018, which translates to 17.7% share of the Malaysian auto market. This also means that the brand retains its top spot in the non-national segment, and overall number two spot behind perennial leaders Perodua.

In a statement, the company says that it is confident of achieving its 2018 full year sales target of 109,000 units “following the encouraging sales performance in the first half of this year.”

HM says that it received the highest number of bookings in its history in the month of June with 20,000 names collected. Of this, 36% was for the City, followed by the CR-V and Civic at 14% each. This is of course due to the 0% GST tax holiday combined with Raya festive promos. Waiting periods for certain models are now up to four months due to the unprecedented rush.

HM’s most popular model in H1 2018 was the City, with 15,400 units of the B-segment sedan sold for 30% of total sales. In second and third place are the HR-V and CR-V SUVs, which accounted for 16% and 13% of total sales respectively. HM says that the three models, plus the Jazz (B-segment hatchback), BR-V (MPV), Accord (D-segment sedan) and Civic (C-segment sedan) are all segment leaders in terms of sales.

In terms of new products, this year has been a quieter one so far compared to 2017. In February, HM introduced the facelifted Honda Odyssey MPV and the facelifted Honda HR-V is now open for booking ahead of a launch later in this quarter.

GALLERY: Honda HR-V RS facelift previewed


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Danny Tan

Danny Tan loves driving as much as he loves a certain herbal meat soup, and sweet engine music as much as drum beats. He has been in the auto industry since 2006, previously filling the pages of two motoring magazines before joining this website. Enjoys detailing the experience more than the technical details.

 

Comments

  • theanswer on Jul 19, 2018 at 2:37 pm

    Honda (17.7%) is no.2 in national segment just trailing behind supreme leaders, P2 (52% market share).

    Like or Dislike: Thumb up 7 Thumb down 0
  • Mikey on Jul 19, 2018 at 2:44 pm

    Its not a Big deal for Big H to sell 51k units when others below Honda are selling more expensive cars from Germany & French while other brands are selling older & less attractive models.

    Like or Dislike: Thumb up 2 Thumb down 1
  • Afeeq Fadhlan Ab Rahman on Jul 19, 2018 at 3:43 pm

    Really hoped that Honda Sensing is introduced to the Civic. Unfortunately not in Malaysia…

    Like or Dislike: Thumb up 6 Thumb down 0
  • Ben Yap on Jul 20, 2018 at 10:00 am

    nothing to be impressed about as Honda is known to be always on the top. it’s easy job to stay on top with competent sales personnel and good products.

    Like or Dislike: Thumb up 0 Thumb down 1
  • hrv hybrid on Jul 20, 2018 at 10:21 am

    I’ll wait for the hybrid. Hopefully can get honda sensing as well by then, at least make it as an option that be added.

    Like or Dislike: Thumb up 0 Thumb down 0
  • Naswin on Jul 20, 2018 at 10:49 am

    Of cos. As long as its a Japanese or Korean car and a non Proton car, customer will buy and support.

    Like or Dislike: Thumb up 0 Thumb down 1
 

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