It is assumed that automakers in the premium segment make a boatload of money with each car they sell but according to a study by German economics professor Ferdinand Dudenhöffer, this isn’t necessarily true.
In his study, Dudenhöffer looked at the average profit for every car sold by luxury car brands in the first half of the year. At the very top is Ferrari, which made an average of 69,000 euros (RM324,516) for every car it sold – not much of a surprise given the prices of their cars and accompanying Tailor Made personalisation programme.
Coming in second place is Porsche, which earned an average of 17,000 euros (RM79,953) for each car it sold during the same period. The German company is even more profitable than its compatriots – Audi, BMW and Mercedes-Benz – which earned around 3,000 euros (RM14,112) per car.
Other names mentioned include Maserati with an operating profit of 5,000 euros (RM23,520) per car and Jaguar Land Rover with an average of just 800 euros (RM3,763).
While these companies earned money each time its cars are sold, others like Tesla and Bentley faced the opposite. In the case of the electric car maker, each car delivered costs the company 11,000 euros (RM51,756), while Bentley’s losses were marked at around 17,000 euros (RM79,896) per car.
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Now wonder Tesla is losing money, the more they sell the more losses they make. Come let Geely teach u how to make money at cheaper selling price.
Geely should teach Proton too because Proton loses RM4 mil per day!
Proton vendors need to learn to cut prices by 30%
https://paultan.org/2014/04/29/proton-looking-exports-drive-profits-report/
Vendors that cant perform just simply move over to Bapaks new baby “NAP review set to be completed by year-end – third national car project open to input and ideas, says MITI”
No problemo cuz its Geely money. They knows better than u what they doing.
So in theory, it seems like the most value for money (for a buyer) car is Bentley. So we should all buy a Bentley and be happy that we have underpaid for the car.
Most value is Proton because Proton CEO says they only make RM500 per car.
And during sales, when Proton give RM8k discount, this means, Proton rugi RM7500 per car.
So, buying Proton is very very worth it.
So your maths tells you that RM7500 is more worth it than RM79,896? Okayysss. Somebody needs math tuition here.
Apa yang you merepek ni? You high on ketum?
Tesla made lost due to high cost on rare earth minerals uses for battery technology and motor, meanwhile Bentley made lost due to offering customisation and high usage of natural wood and animal skin materials and lastly high wages for skilled manual work.
Actually it’s more to do with Tesla not being able to reach their production target. They promised a certain price tag for each of their models. They should be able to profit with that price tag, but only if they are able to produce and sell at a certain rate. Didn’t happen. They promised 5000 cars per week at Q4 of 2017, but by the end of the year they produced less than 2500 cars. They then promised 10000 cars a week by 2018, but only earlier this month they were able to reach 5000 a week (and some say it’s not even sustainable).
Bentley on the other hand hasn’t been doing great for years. Hand made, materials, and customization isn’t the problem. Rolls-Royce is profitable, so is Pagani. Pagani is an extreme example. The carbon fibre chassis and panels are completely handmade (and they also make sure the carbon fibre weave matches up and lines up nicely to each other, even though you don’t see them after painting), so are the rear and front sub-frames, the leather is still cut by hand (as opposed to laser-cut, like Bentley and RR, and everyone), ALL paint job is by hand (buyers are free to choose any paint scheme and colour), and ALL assembly is manual labour. Yet they still earn money from all that work, because people will pay for whatever price tag they put on.
Bentley simply just doesn’t appeal to people anymore because their competitors are a better investment. People turn their attention more towards Jaguar, Aston Martin, and Mercedes now for their Grand Touring needs. They’re not as quiet nor as luxurious, but they are more agile, sleeker, and CHEAPER. And, they retain their values a bit better as well.
Tesla needs to achieve forecasted sales volumn to reach Equilibrium otherwise its a lost due to high production cost for there high tech r&d hardware software middleware other materials components and on the air updates aftersales support etc.
Rolls Royce is lucky because its has the endorsement from Buckingham Palace thats set the trend for other nations royal house to also acquired same luxury brand preferences as them therefore capable to achieve sustainable sales volumn and profit. Meanwhile Pagani is sale toward niche market therefore Pagani can dictate sky high price since the buyer is already impulsive to acquire a limited edition piece of it. Bentley problem could be due to under VW.
How does he calculate exactly the profits? Any links you can share on his full research?
Proton is making RM500 for every car sold meanwhile giving RM1800 discount.
Ya la they must give 1.8k discount because nobody want to but proton car.To illustrate it let’s choose saga, do you guys even see the engineering that they put on the hood of the car.It is speechless when you can see a spring holding the hood of the car, I mean come on are we buying physic experiment or a car.Tbh i see if perodua and proton combine then there will be a good car unless if politics interfere in the management.
Saga is neither premium nor luxury car, why so much fuss? Myvi no temperature gauge which is much much more important you tak bash pulak
Topkek
Honda worldwide also earn more money leh… sell japanese car got more profit.
curious to know how much proton & perodua made from each of their car as well..hmm
Basically ferrari pay their staff lesser than what the other two company does.
Nowadays bosses take out huge pay / dividen / package / bonuses money and declare company loss.
You have proof that Ferrari underpays its employees? Most engineers would dream about joining Ferrari, especially its F1 division. If the company is a cheapskate, I am sure no one would want to join. Ferrari made huge profit per car because almost every car leave the factory with options. Must-have options like the fender shields cost a few thousand dollars.
this is rookie number,gomen tax per vehicle far exceed all these figures,plus its pure profit,nothing goes to R&D,marketing, service,support,inventory all this shit.