Toyota has retained its top spot in the automotive sector of Interbrand’s 2018 Best Global Brands list with a brand value estimated to be around US$53.404 billion, which is a 6% increase from last year. On a wider scope, the Japanese automaker was ranked seventh overall, with brands like Apple, Google, Amazon, Microsoft, Coca Cola and Samsung ahead of it.
Mercedes-Benz also saw its brand value grow by 2% to US$48.601 billion, allowing it to leapfrog over Facebook to the take eighth spot just behind Toyota. It should be noted that both Mercedes-Benz and Toyota car managed to remain in the top 10% of the 100-brand list.
Looking at others that made the cut, BMW experienced a slight decline in brand value by 1% to US$41.006 billion, and is unchanged from its 13th overall spot. Honda meanwhile, occupied the 20th spot with US$23.682 billion (+4%); Ford at 35th with US$13.995 billion (+3%); and Hyundai at 36th with US$13.535 billion (+3%).
Nissan, Volkswagen and Audi found themselves in close proximity to one another by occupying the 40th, 41st and 42nd positions, respectively. In the lower half of the list, Porsche found itself in the 52nd spot with US$10.707 billion (+6%), Kia in 71st with US$6.925 billion (+4%) and Land Rover in 78th with US$6.221 billion (+2%).
Ferrari was named the top growing brand among automotive companies in this year’s list, with an 18% growth in brand value to US$5.76 billion, which is good for an 80th position. Rounding up the list of automotive companies in the list are MINI with US$5.254 billion (+3%), Harley Davidson with US$5.161 billion (-9%) and a new entry – Subaru with US$4.214 billion.
To be included in Interbrand’s Best Global Brands, a company must meet several terms, where at least 30% of its revenue must come from outside of the its home region. Furthermore, the brand must have a significant presence in Asia, Europe, and North America as well as broad geographic coverage in emerging markets.
There must also be adequate publicly available data on the brand’s financial performance, and any economic profit must be expected to be positive over the longer term, delivering a return above the brand’s cost of capital. Lastly, the brand must have a public profile and awareness across the major economies of the world.
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Honda is the worse RV than any other carmakers. Even Honda Service Quality Malaysia and Honda Assembly Quality Malaysia is so terrible nowadays. So Honda Malaysia is dead. If you say Honda should be the most valuable in Malaysia. You are even stupid.
Where is John? He is the No 1 anti Toyota in PT
Now he is hiding. And his Proton has come out last in Customer Service also. Lagi malu
Oh wai Oh wai Oh wai Oh wai Toyota is the best!!!!
well toyota agains … as expected.
That was only happened in the World, cause we are considering outside the world’s. We can only had the Sub brands as the original price, which was more expensive, with less quality and quantity… That the way happened in our lovely country Malaysia, which is call them greedy UMW…
Honda quality is bad, and locally their SC is bad compare to Toyota as well
Hahaha…sarcasm detected..pity honda fanboys
who cares, malaysians start abandon Toyota brand.
dun jeles wei , Perodua toyota
Why have to jeles, it is junk
Ah bengs’s favorite brand..u can see how.powerful the Vios is, every ah beng dream to drive one , able to attract lalamoi easily
Still better than Proton, only attract BRIM recipients.
Well well…no matter how much people here bashing toyota, still world’s number 1 haha.
Meh! Mercedes is just slightly right behind. Toyota only sells well in poor undeveloped countries, unlike Mercedes.
UMW toyota is just half a toyota with higher price. Global toyota might be a valuable car but what we get here is just mehhh
People in here also bash proton like no tomorrow for the past 20 years …
Still can not be Malaysia no.1 car brand
You probably were born yesterday. Proton had been king for many, may years prior.
exclude UMW-Toyota and 3rd world country Toyota. those are basically stripped down cars but sharing the name fame of a proper Toyota in US and EU.
The problem has never been with toyota…it’s UMW that is messing things up..this JV needs to die ..it’s time for a Toyota Malaysia..
Where is Proton?
Like : CHR Dislikes : Proton X50
The rest of the world > Geely
Those toyota are not like what we get in Malaysia. UMW toyota is like the lite overpriced version of the original. So we cannot compare global toyota achievement with what we have in Malaysia.
Toyota is the most popular today because they hav a good marketing teams while others maybe so-so. IMHO European cars are better than japanese cars because they always hav a new innovation in terms of engines and technology advancement including safety tech.
Hehe… VW pathetically behind Hyundai…
MyVi drivers must be feeling very proud.. lol