Proton has announced the introduction of fresh models to its Egyptian market line-up. The unveiling was held in conjunction with the launch of a newly-refurbished Proton 4S outlet in Smart Village, Abbou Rawash, Giza, by the brand’s distributor in the country, Alpha Ezz El-Arab.
The new vehicles are from the batch that were shipped from Klang in September, the first shipment to that market in nearly three years. A total of 246 Proton vehicles, consisting mainly of left-hand drive versions of the Proton Saga and Exora, arrived in Egypt last month. These will be assigned to the seven branches and dealers that serve the market.
Alpha Ezz El-Arab, which has been Proton’s Egyptian distributor since 2001, is aiming for a sales volume of 1,400 units for 2019, a target it says it is confident of achieving as revised versions of the Saga and Exora Plus start to become available from the middle of next year.
The company is also the first to carry the national automaker’s latest corporate identity (CI) scheme in a showroom outside of Malaysia, through the 15,000 sq metre Giza outlet. Other facilities to feature the new light blue CI are the Al-Battal Street, Mohandessee and Nahas Street, Nasr City outlets.
Proton also revealed that it is looking into the possibility of CKD operations, working together with Alpha Ezz El-Arab, but said more groundwork and feasibility studies would need to be done before any decision is reached.
It said that CKD operations – which were mulled as far back as a decade ago – will be able to take advantage of local assembly incentives, and Egypt could be used as a regional hub for producing cars to be sold in the Middle Eastern North Africa (MENA) region.
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using Geely Egypt showrooms, sell Proton Saga & Exora right beside Geely Emgrand X7 & Geely Imperial …
Saga FLX.. Good rebranding to Saga BLM. Hoping the Egyptian ppl don’t know about saga VVT
Proton is a big joke. When I was in the UK in 1998, I used the export Proton Satria. It had so many safety features that our local Malaysian Satria did not have. It felt so solid. It felt like a German car.
Made me wonder. Proton was created for Malaysians. So why give so many safety features like ABS, EBD, Airbags etc in export Protons for the white man but our own rakyat get kosong car.
Is this fair? Our local brand Proton should be giving safety to the rakyat of Malaysia first. Long before even airbags were given to Malaysians, Proton was giving airbags to the white man in the UK
Just see how even here, Malaysians were cheated by Proton. Malaysian lives not important Proton?
You were in UK, ok cool story brahhh
what happened to Bangladesh sales and our plans to CKD there? All went kaput. Spent millions to send rombongan sambil belajar to Bangladesh but now all masuk longkang….oh wai
you dont know that.
Dun know need millions just to go there
Singapore got fancy showroom. They pay expat Malaysians so much of money. But last year, whole year only sold 1 unit of Proton.
Work hard or you end up being a keyboard warrior
The circus goes on and on and on..to open shop than close shop than open shop again in same countries ..like the AP isssue, nobody dare to stop tis P1 money losing …pls open shop in America Japan Europe Tongsan and fight wit the best, not show off open in 3rd world countries and selling few cars per year
Did you read the story? PROTON didn’t open outlets in Egypt. It sold cars to a distributor there. So tell me which part of this loses money for PROTON when every car shipped has already been paid for by the distributor.
don’t forget to close down the UK showrooms also. Sales are like near ZERO but spend few hundred thousand pounds per month on rental and expat staff pay.
Free holiday for the Malaysian staff to enjoy life in the UK
I mean sorry, don’t forget to close down Toyota showroom also. Sales are mostly going to drop but spend few hundred thousand yuan per month on rental and expat staff pay.
Free holiday for the Malaysian staff to enjoy life in Japan. While most of the buyers will buy Mazda, Nissan, Honda, Subaru and others as people enjoy too.
UK showrooms are ran by dealers, normally of family business just like almost all other brands. And normally too the dealers also have 1 or 2 more brands to survive.
And for your info proton has stopped selling new cars some 5-6 years ago when none of proton cars passed the euro 5 emission test, let alone euro6
Do share which Malaysian staff went there. Don’t talk lies after lies. UK sales were handled by the local distributors there. Proton weren’t directly involved.
For a while again pun close shop already.
Egytian like to buy proton coz good rv & powerful campro engine
Dear Proton. Oops, sorry.. Geely actually. Pls intro new model for sedan, mpv, mid suv, hatchback and sport car (VS Gtr). This way u can revive Proton. Geely, u got so many models. Bring in a few and let Malaysian design ext and int. Engine + Gearbox uses Geely, sure u will find amazing. Malaysian people has talent to help you do it, but if build from scratch not really at this moment.
The X70 will make a fast appearance there, its easy since the LHD model is already existing
by your logic, does that mean these brands lamborghini, seat, porsche, bentley, skoda, etc. are all volkswagen cars?
Continue onwards the effort. Never stop, and never surrender! The Middle East r hungry for ur cars so once the local turnaround has started, P1 must focus on getting its traditional overseas market back again.
Hur? Exora and saga are fresh models? Aiyoh, send lah x70 or perdana….
Fresh models for them , not bolehland pipu
Egypt should change road system back to left hand drive and gets much cheaper cars directly from continental europe.
Huh??? Egypt drives on the “European side” of the road, not the “Malaysian/British side”.
So disgusting and lousy this brand Proton. Sounds like garbage.
Sounds more like p2 and toyota, haha!
And what about Turkey?
Since 2012 no sales of proton cars, what is the plan, or is there a plan?