Several months ago, Proton initiated an exercise to revamp its dealer network by upgrading them to 3S and 4S centres in order provide an enhanced customer experience. This was part of its new business model, which warranted a new set of standards in terms of sales and aftersales.

Today, the company is celebrating the launch of its first upgraded 4S dealer outlet operated by Setia Gemilang Auto. The new facility boasts Proton’s latest corporate identity that utilises a brighter colour scheme to reflect a fresher, dynamic and bolder Proton.

Covering a land area of two acres, the Setia Gemilang Auto showroom in Shah Alam features a display area that accommodates 11 cars, 14 service hoists, 12 body and paint bay and a parking bay for up to 50 customers.

“I am pleased that the upgrading exercise of the new 4S and 3S outlets are progressing well especially with excellent team effort displayed by our dealers together with the team from Proton,” said Li Chunrong, CEO of Proton.

“We care for our customers’ needs and we want to emphasise that customer satisfaction remains our key priority. Most importantly, we want to convey the message of a brand new Proton moving forward,” he added.

Proton says that its upgrading exercise is progressing well, with 82 outlets ready to be upgraded to 3S or 4S centres as of May 31 this year. The national carmaker has set a target of 109 outlets to participate in the exercise, so the latest number represents a 75% achievement against target. It adds that this feat was accomplished in just five months, two months ahead of schedule.

“Today is one of the happiest days of my life, as finally, the Setia Gemilang outlet has successfully upgraded to meet the new standard requirements of a Proton 4S outlet. A lot of work has been put in to ensure what we witnessed today, materialise,” said Andrew Quek Tze Kean, director of Setia Gemilang Auto.

“I thank my team for the effort and great work, and Proton for their continuous support. I am excited with this new development and I hope this welcomes many more business opportunities for sales and service growth,” he added.

Other outlets that have signed on for the upgrading exercise, some of which are 1S or 2S centres, will also undergo renovations and possible relocations to also be able to deliver an enhanced customer experience. This is necessary ahead of the introduction of Proton’s first SUV later this year.

The newly upgrade Setia Gemilang Auto Proton 4S centre is located at Lot 7959, Jalan Batu Tiga (Off Jln Subang), Shah Alam 40100, Selangor. What are your thoughts on the revamped look for Proton dealer outlets? Share them in the comments below.