Proton has announced that four of its dealers will be upgrading to 3S and 4S centres. As part of the national carmaker’s first Dealer Network Upgrade agreement, these outlets, including Baiduri Auto, Bunga Raya Auto Credit, Setia Gemilang Auto and Vantage Speed, will become one-stop centres with services such as sales offices, aftersales services, parts sales and body and paint services.
The new sales and service centres will have a new look and feel, as most of them would have been upgraded from 1S and 2S centres. Proton says upon upgrading, renovation and relocation, the new outlets – which will reflect the brand’s new image – will enable a more efficient service and an enhanced customer experience, as they prepare for the introduction of the company’s first SUV later this year.
“Proton should not only sell cars but also provide quality services to our customers as providing a first class customer experience is utmost important to our company and brand,” said Proton CEO Li Chunrong. “At the same time we want to make the upgraded outlets look more refreshing and modern. We want you, the customers, to walk in to a Proton showroom and feel important. We also want you to feel comfortable while waiting for your car to be serviced or when you shop around for a new Proton car.”
Setia Gemilang director Andrew Quek explained how his dealership will benefit from the upgrade. “The renovation of our upgraded outlets will most likely be completed by the second quarter of 2018,” he said. “By then we will have a luxurious showroom which can accommodate 11 display cars, 14 service hoists, 10 body and paint bays, 30 customer parking lots as well as a new lounge area.”
Bunga Raya Auto Credit managing director Lee Chee Hong said that the company’s confidence in the Proton brand persuaded it to upgrade from a 1S+2S centre to a 3S centre. “The decision to upgrade is based on the confidence in the future roadmap and potential of Proton,” he said. “We strongly believe that Proton products will be of premium quality with an excellent positioning in the Malaysian automotive market, and our commitment is to deliver excellent customer experience.”
Baiduri Auto’s Aref Borhan said that an upgrade was needed because the current 1S+2S centre was not customer-centric. “Customers are always left wandering and searching where to go the moment they have a service need,” he said. “There was no proper follow-up, advice and support given to customers. This was made worse by delays in solving complaints and issues which resulted in frustrations, and these weaknesses can mainly only be solved if we have a 4S centre. It is time we put our past behind us and move forward.”
Lastly, Vantage Speed director Datuk Seri Tee Boon Kee said, “With the growth of our business, we find that it is imperative to offer a one-stop solution under one roof to our customers. This will enhance the confidence of our customers from the point of deciding to purchase a Proton car and to maintain this investment for years to come. With the full range of service under one roof, we aim to enhance customer service and excellent experience of owning a Proton car.”
An incentive support scheme, claimed to be the best offered in the Malaysian automotive industry, has been put in place to encourage dealers to upgrade their facilities. The company stated that more such upgrades by existing dealers are in the pipeline, and the scheme is also open to those wishing to join the Proton dealer network. This upgrade and expansion is one of the new guidelines of Proton’s business expansion plan.
“To expand our business we need partners who are serious to sell our cars,” said Li. “We are in this business for long term and we place great interest to keep our customers happy and satisfied. We also understand that to succeed, you need equally good business proposals and monetary support, hence the incentive support scheme by Proton is one of its kind in the market being offered to those who plan to expand or upgrade their dealership business to 3S and 4S centres respectively.”
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Just…
1) improve the reliability of your cars
2) make your spare parts more affordable
3) your tidak apa attitude employees
Having a showroom as luxurious as Lexus, won’t solve these issues
true. have 4 service advisors but at 9.30am all went missing. toilet, or coffee break, or inside workshop chit chat with mechanic or go testing.
Confirm Proton brisk biz. Excellent product lineup & busy service bays,
U mistakenly went into toyota SC.
well toyota is obviously ranked no 1 in Malaysia CSI, the service advisors rated 5 stars. on the other hand Proton was ranked bottom 3, service advisors rated 2 stars.
Syabas to P1 dealers for sapoting the upgrade of their facilities & Geely for providing the money to sapot this efforts. Just like how increasing 3S & 4S helped drive Honda sales, the same formula can be used to catch and retain P1 customers. Next, they shud replicate this for all outside markets. Bravo to all!
May the force be with Geely
Ironically, its Nissan doing the Star Wars promo now.
No point upgrading Proton. Be focused in your products. Your own CEO has said, 75% of Proton’s total sales come from Saga and Persona. One can assume, bulk of the remaining 25% is Perdanas and that also, all fully bought by the Government.
This means Malaysians will never spend more than RM60k on a Proton. It is a psychological barrier.
So how is Proton going to sell their RM99k Boyue to the public?
Bear in mind, nearly 100% of Proton Perdana at RM115k was bought by the Government.
Proton needs to get it clear that they can only sell low cost cars.
And the dealers need to accept this fact. Do not be shy of it.
No one will spend beyond 50k for a proton…
Proton is Volvo of asia..
Sohai betul… I will introduce new models in prior… Proton Swift 1.4 boosterjet 138hp 230Nm, price below P1 brands’ boundary limit <50k… Bcoz tiny small suzuki swift before tax (profit inuded) only selling from 29k.
Fun Facts….
Mitsubishi in Thailand has 6000 workers, they produce 320,000 cars per annum
Proton in Malaysia has 10,000 workers, they produce 60,000 cars per annum
fun facts
not all 10k p1 worker work to produce car. They work with p1 group subsidiary. After Geely takeover, about 1k lotus worker are not with p1 now. Several thousand of non-automotive p1 subsidiary worker, DRB takes. I wonder how many is still remaining with p1.
Down and out Baoteng. The Only Way Is Up
Sack all the lazy deadwood in Proton and replace all the deadwood with people from Mainland.
Enough of free ride for 20 years. Typical Putrajaya mentality
Fancy showrooms and sweet talking salesman do not sell cars. Invest first in making quality up to date cars and after sales service.
No, you are wrong. Sweet talking salesman always sell cars. But of course a lot of buyers regret after buying. But that’s not the salesman’s problem.
Good for you proton-geely. Please hurry up launch the rebaged SUV, I can’t sabar want to buy already!
Ouch !! it must be hard for P1 dealers to swallow when CEO Li Chunrong said – P1 should not only sell cars but also provide quality services to our customers as providing a 1st class customer experience is utmost important to our brand.
Looks like Mr Li is dead serious in improving/upgrading P1 tattered image. Sad to say, the By-U SUV is still not ready for M’sian yet. By the time it arrived in our shore, P1 will be bleeding/loosing millions/billions.
What their customers need are knowledgable foreman, ready spare parts and honest answer about the condition of their cars and not being pushed around when problem happens to the car. Having poshy service centre serving Veuve Clicquot won’t help if the foreman cannot solve their own products problem.
Throw away the fuel guzzler campro and punch cvt, bring in latest Geely powertrain, stat.
Then, when people see Bao Teng can get 20++ km/L, and throw in (heck, just go bonkers and shake the market with this industry first) 7 years free service and 7 years unlimited mileage warranty, many rakyat will confirm tak nak pening, tak yah fikir, beli je Bao Teng.
Geely > all
Bao Teng > all
the most critical point for these Proton dealers are in customer satisfaction aspects. facilities do contribute to higher scores but in actual fact its all about the service personnels. are they available to attend customers upon arrival? are there immediate parking available for customers or they have to wait, make a round or double park in order not to miss their appointment time?
are the service advisors friendly, smiling to customers before taking their money? do they explain the cost of servicing and how long it takes to service. what is the estimate waiting time?
this is where the biggest problem lies with Proton. the service advisors and workshop operation.
To me, in order for proton to survive is by changing the Proton name altogether as this name is already busuk.
proton better change logo. maybe geely knows this already but cannot say anything now bcos of local sentiments. the malayan tiger is on the way to extinction so bad for proton image (poor fengshui?). must change to something more pleasing and appeasing to all. peace.
“We want you, the customers, to walk in to a Proton showroom and feel important”
– HAHAHAHAHAHHAHAHHAHAHA
Baiduri Auto….????
not going there for almost 10 years….the worst service centre ever…especially with this one senior officer not doing a proper work not even want to have conversation and really bad at explaining problems…last time i checked he still works there….how come there are 3S centre, should be no S centre for them…now upgrade to 4S….????
Improve your aftersale service first la proton. Restore the customer’s trust. Then only people would start buying your car. If your car quality is bad and the aftersale service is even worse, who in their right mind would consider buying your car
Masih juga tak laku.
Very dissatisfying with Proton. Low quality exactly what i need to say here, with low manufacturing quality standard. Definitely for geely, proton is another cheaper ground for chinese products to enter malaysian market starting with cars, spareparts, and consumable related products to be sold at higher prices than in local china. Proton never learn from mitsubishi, honda, suzuki. Pricey spareparts and afer sale services only giving more profits to other brands. Proton’s high price, but less gain.