Proton has announced fresh export activity for the year, with a shipment of 225 Proton cars bound for Egypt. The vehicles are due to set sail on September 22 from Northport, Klang, and are set to arrive at Alexandria port in Cairo on October 6. Once there, the vehicles will be assigned by Proton’s distributor in Egypt, Alpha Ezz El-Arab, to the seven branches and dealers that serve the market.

The batch of vehicles marks the first shipment of Proton cars to Egypt in nearly three years. The last shipment, comprising 320 units of the Proton Gen 2 and Persona, was sent in December 2015 before the devaluation of the local currency made it impossible to price new stock competitively.

The export to Egypt will see three Proton models – including the Saga and Exora – making their local market debut. At the flag-off ceremony for the vehicles, Proton deputy CEO Datuk Radzaif Mohamed said the company was excited at being able to resume exports to a market where its models have proven to be popular in the past.

“Buyers there value the safety, reliability and strong resale price of Proton cars, qualities evident in the three models set to be launched in Cairo in October. To ensure sufficient stocks, the distributor has ordered an additional 280 units to be shipped next month, with a target of 1,000 cars for the whole of 2018,” he said.

Aside from resuming new car sales in Egypt, Alpha Ezz El-Arab will also be introducing Proton’s new corporate identity (CI) in three of its outlets, making the operation the first to carry the automaker’s latest showroom CI outside of Malaysia.

“The move to adopt our new CI shows our distributor is in step with our aim of building a consistent brand experience and image for Proton internationally. It will also help in our aim to add to the more than 13,000 Proton cars that have been sold in Egypt since 2004,” he added.