Proton has announced fresh export activity for the year, with a shipment of 225 Proton cars bound for Egypt. The vehicles are due to set sail on September 22 from Northport, Klang, and are set to arrive at Alexandria port in Cairo on October 6. Once there, the vehicles will be assigned by Proton’s distributor in Egypt, Alpha Ezz El-Arab, to the seven branches and dealers that serve the market.
The batch of vehicles marks the first shipment of Proton cars to Egypt in nearly three years. The last shipment, comprising 320 units of the Proton Gen 2 and Persona, was sent in December 2015 before the devaluation of the local currency made it impossible to price new stock competitively.
The export to Egypt will see three Proton models – including the Saga and Exora – making their local market debut. At the flag-off ceremony for the vehicles, Proton deputy CEO Datuk Radzaif Mohamed said the company was excited at being able to resume exports to a market where its models have proven to be popular in the past.
“Buyers there value the safety, reliability and strong resale price of Proton cars, qualities evident in the three models set to be launched in Cairo in October. To ensure sufficient stocks, the distributor has ordered an additional 280 units to be shipped next month, with a target of 1,000 cars for the whole of 2018,” he said.
Aside from resuming new car sales in Egypt, Alpha Ezz El-Arab will also be introducing Proton’s new corporate identity (CI) in three of its outlets, making the operation the first to carry the automaker’s latest showroom CI outside of Malaysia.
“The move to adopt our new CI shows our distributor is in step with our aim of building a consistent brand experience and image for Proton internationally. It will also help in our aim to add to the more than 13,000 Proton cars that have been sold in Egypt since 2004,” he added.
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Tahniah and all the best!
P1, Geely, Lotus, Mesidis, VolvoCar, VolvoTrucks > all
Proton still never learn their lesson. They still looking at foreign markets despite their local market lingkup.
Like Singapore. They keep a fancy showroom and pay the abang abangs expat pay. The showroom and abang2 pay alone come to few million Ringgit per year. But last year, they sold a grand total of 1 sales (satu sahaja)
Good business acumen. Make RM500 profit but spend few million ringgit in rental and costs.
Same with every country Proton exports to
Did Geely allow this move? Because now Proton management have no say in the way they run their company. Geely is 100% boss. I hope Geely boss Li Chunrong knows about this move. I doubt it
In global trade term, this plainly dumping
Like what the Jepunis lords r doing in ASEAN then.
Might as well change all Proton dealers into Geely. Very obvious the Malaysians have lost the driver’s seat. The Chinese are always very patience in getting what the want AT THE END. China’s influx and dumping of their excess production. Sri Lanka and Myanmmar has all paid dearly for dealing with the Chinese Sino Govt conglomerates. Trump is right
Fellow Malaysians, I owned the first ’86 Saga, then Wira, then Exora and now the current Saga. I bought Protons not because the car was affordable alone but because I once believed in Proton did helped many local industries. Yes many of them failed at the end. But the biggest failure is Proton is no longer Malaysian. That is the straw that broke the camels back as they say
Anyone can ship cars on consignment… Let’s see how many actually get sold and if repeat orders from customers in desert sandy egypt
Did you read the story? This isn’t PROTON Egypt. This is selling cars to a distributor in Egypt. So how much showroom rental and manpower cost does PROTON incur for doing that. Here’s a hint. It’s less than 1 and more than -1.
I thot you puji sangat2 to the high heavens mainlanders? Dr Li Chunrong gave green light, so what’s your problem. Are you saying your precious mainlanders are also stupid? 1 second pandai la, itu la, ini la- now never learn lesson la, implying stupid la… Dey make up your mind la! Stop putting your foot in your mouth. We’re all tired of it la. Grow up.
Big thumbs up! Two big thumbs up!!
Soon Proton will be collectors item. Geely will soon be the office national car in Malaysia once they abolish Proton.
You just don’t know when to give up crapping here, don’t you? If you have nothing better to say, perhaps Mod should permaban you for bringing nonsense here.
Someone has got to tell the truth about how Proton has burdened the rakyat for 30 years
Rakyat patiently waited for 60 years….
Propaganda isnt truth. Even if a lie repeated many many times until its believed to be true, still dun make it the truth.
What burden?
Tabik spring!! Geely Chinas didnt quit halfway.
There may come a day,DRB will sell their shares to geely when they cant stop the bleeding,bearing in mind protiga is going at full steam very soon.
DRB cannot be in red ink each year due to proton.The x70 is just selling a few thousand units at most cos not every Proton fanboy can afford.
Tun is adamant in launching Protiga .Sooner,it wont be proton.It is GEELY MALAYSIA BHD.
best comment i have ever heard. True bro, Proton dont know how to do business
Well-loved mr john and all the best to Proton.
gotta share same showroom w poor cousins Geely & VolvoCar
Buyers here also value the safety, reliability and strong resale price of Proton cars.
Should try with the latest VVT engine cars as well…
“The export to Egypt will see three Proton models – including the Saga” VVT engine will be there too!
Should try with rebranding, Volvo junior….
Perodua already export bezza with vvt-i engine, proton just export old flx saga with campro engine no vvt. Shame.
P2 havent exported Bezza at all. Stop lying.
they export the bezza to Sri Lanka and Mauritius just so you know…
P1 cud use P2 export dealership to Sri Lanka and Mauritius.
Congrats to Proton on their latest export shipment to Egypt. I’m sure the cars will sell well over there, as Egypt has historically been a resilient export market for Proton.
It is interesting to note that Proton still has some stock of second gen Saga FLX left, even though it’s been 2 years since the launch of the third gen Saga. I highly doubt they are brand new 2018 Saga FLX stock, likely re-purposed, re-assembled and refurbished older stock. Also, Proton did something similar with the Putra in the past.
Anyway, old stock or not, it’s not uncommon for car companies to sell outdated models in less developed markets like Egypt, because the laws there aren’t strict at all. There’s no Euro 6 or 5-star NCAP and whatnot. What matters most is that the car is cheap, reliable and looks good. Everything else is a bonus.
Not surprising that the world receives P1 cars designs well. More remarkable is there r still demands for Persona1 and Gen2!
P1 cars ages well, unlike P2.
I am surprised that Proton is selling these older models. I wish Proton can be a little bit more transparent in regards to whether these older models were assembled last month or two years ago. Also hopefully Proton Egypt gets a website upgrade.
Why bother? They’re not selling it here. If you wanna gripe, look at Perodua which is still selling ancient Alza to us!
It’s good that they are clearing and exporting all these garbages out of Malaysia so that our roads and environment are cleaner now.
Proton sells old models overseas, oklah. Perodua sells old, outdated models to us? So which brand is treating us with respect? Certainly not Perodua!
Funny la some of you.
When they don’t sell, you say they’re lazy, stupid, and don’t know how to do business. When they sell, you say they are stupid to sell older models.
What is up your behind?? To me as a stakeholder aka a Malaysian, if they get rid of stock, they get rid of stock. The car is sold to the distributor, and PROTON walks away with some cash. What is so wrong with that?
1.any idea how many proton sold in egypt ytd?
2.y perodua is selling much better than proton in msia? is it the product or marketing fault?