Auto Bavaria opened its doors to its refurbished MINI showroom at its Kuala Lumpur dealership on Jalan Tun Razak on Saturday. The redesign, which features the brand’s latest corporate identity, is said to have been designed to deliver a unique, best-in-class experience for customers.

In line with the new CI, the new MINI Kuala Lumpur gets a more contemporary design that is said to complement the vehicles on display. The 2,248.5-square-foot facility can accommodate five display vehicles and includes a dedicated lounge area for customers. It will also showcase a large portion of the MINI lifestyle collection as well as a range of accessories.

“As a fast-growing premium automotive brand in Malaysia, MINI has been growing from strength to strength, charting strong double-digit growth year on year for over a decade now,” said BMW Group Malaysia managing director Harald Hoelzl. “Key to this effort are our premium partners such as Auto Bavaria who play an important role as our key touch point to our customers here.”

Auto Bavaria managing director Jeffrey Gan added, “The new MINI Kuala Lumpur is more than just a showroom – we are confident that this new showroom will enhance our customer buying experience and strengthen the position of MINI in Malaysia especially within the Klang Valley area, attracting more people to the facility with its unconventional and unique concept that best fit the urban lifestyles in Kuala Lumpur.”