Dean Brigham and Geoffrey Briscoe

‘Tis the season to open new retail outlets, by the looks of it. Auto Bavaria Kuala Lumpur becomes the newest addition to the BMW Group Malaysia dealership network in Kuala Lumpur. The 4S centre is located at 362, Jalan Tun Razak, and if that address sounds familiar to Beemer customers, that’s because it’s where the Sapura Auto’s BMW dealership used to be.

Housed within the 60,000 sq ft, four-storey premises, which is of course compliant with BMW’s set of international standards and specifications for its dealerships, are a main BMW showroom, a Mini showroom, a dedicated Premium Selection area, sales office, service workshops with a 12 service bay capacity, four Fast Lane repair bays as well as a spare parts centre.

“The launch of Auto Bavaria’s newest outlet here in the heart of KL extends the BMW presence in the financial and commercial heart of Malaysia. The area is estimated to contribute more than four hundred cars annually to our business and we at BMW anticipate that the new dealership will prove to be a key contributor to our overall performance here in Malaysia,” said Geoffrey Briscoe, BMW Group Malaysia’s managing director.