A90 Toyota Supra launch would have been pushed back to 2021 without BMW partnership – Tetsuya Tada

A90 Toyota Supra launch would have been pushed back to 2021 without BMW partnership – Tetsuya Tada

The new Toyota Supra has been launched in a few markets now, and depending on which part of the internet you direct your browser to, you’ll either get immensely positive reviews or the opposite of that.

One constant that is found in these articles (including this one) is the mention of BMW’s involvement in the Supra’s development process. From the chassis to the inline-six engine, and even several parts of the cabin, the mark of the German carmaker isn’t hard to miss.

Naturally, some Toyota fans haven’t been very receptive of the new sports car, insisting that the company should have done all the work themselves. Well, this matter was brought up to the chief engineer of the Supra – Tetsuya Tada – by Japanese Nostalgic Car, who attempted to explain Toyota’s decision to partner up.

According to Tada-san, the idea for a partnership began in 2012, but it took two years for both companies to even agree on how to build a car together. However, further disagreements on the type of car to build – Toyota wanted a pure sports coupe – lead to stalled discussions, delaying the project even further.

A90 Toyota Supra launch would have been pushed back to 2021 without BMW partnership – Tetsuya Tada

A change of management at BMW later on allowed talks to restart, and the two companies decided to build cars to take on the Porsche 718 Cayman and 718 Boxster. Toyota would go after the former with its Supra, while the Z4 will compete against the latter.

A further disagreement on the type of platform to use resulted in a bespoke option, which featured a short wheelbase but wide track. From then on, both teams went their own direction, with the tuning of the engine, suspension, steering and body rigidity all undertaken by Toyota.

Throughout all this, Tada-san always insisted on using an inline-six engine as a sign of respect to his mentor Ichiro Suzuki, the Toyota engineer responsible for the previous A80 Supra. There are other reasons too, namely that the inline-six is a rather balanced engine and that “the sound is amazing,” Tada-san says.

The thing is, Toyota had already closed its plant that makes inline-six engines, as it has already been ten years since the A80 went out of production. So, to make Toyota-built car (without BMW involvement), would require a new facility be built just to make the engine needed.

Tada-san stated it was a non-issue to invest in such a plant, but it’s the matter of timing that was more pressing. “If we had gone that route, the car would not be done, even today. It wouldn’t be out for at least a few more years. The problem is, you can’t sell a car like I showed you today in 2021. Safety and emissions regulations are getting tighter and tighter every year,” he said.

“We wanted to sell this car around the world. I already knew that 2019 to 2020 would be the deadline for this kind of car. It would be my last chance to develop a sports car of this kind, especially globally. So, I prioritized the time window first. After that, I made no compromises,” he continued.

The Toyota engineer’s development process for the A90 even involved tuning houses, with many parts of the vehicle ready to receive modifications. “I went to individual people in charge of various aftermarket companies and made sure it was a welcoming car to tune,” said Tada-san.

A90 Toyota Supra launch would have been pushed back to 2021 without BMW partnership – Tetsuya Tada

“I made certain all the necessary reinforcements to turn it into a race car were already installed. I invited all the major tuning houses in Japan to come look at it — Cusco, Trust, Fujitsubo, and so on — and everyone was surprised.”

“If we didn’t make this car, the aftermarket industry would wither in the coming years. I had to make it now, so those companies can survive, hopefully long enough to see the next sports car boom,” Tada-san explained.

Lastly, will there be a sixth-generation A100 Supra? Well, Tada-san says, “the A100 will come, one day, but the taste will probably be very different. It might be an EV, or autonomous, or like a Formula E car. Who knows. The A100 might take the Supra name in a drastically different direction. Definitely different from lineage of A70 and A80.”

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Gerard Lye

Originating from the corporate world with a background in finance and economics, Gerard’s strong love for cars led him to take the plunge into the automotive media industry. It was only then did he realise that there are more things to a car than just horsepower count.

 

Comments

  • 86 with subaru heart, supra with bmw heart, next sport car which heart they going to take?

    Like or Dislike: Thumb up 12 Thumb down 2
  • Celup King on Jun 03, 2019 at 11:09 am

    Just admit it. You took the easy way out by rebadging from a BMW. Have you no shame, being an old automaker and being such a large corporation? 100 years old and still coming back to rebadging.

    Like or Dislike: Thumb up 20 Thumb down 7
    • thykrupp on Jun 03, 2019 at 2:07 pm

      Definitely not a direct rebadge as Europe has strict regulation against rebadge. This is more a co development…

      Like or Dislike: Thumb up 2 Thumb down 6
      • Celup King on Jun 03, 2019 at 4:17 pm

        You can’t term it as co-development if the chassis, engine & transmission, heck even the interior is ported wholly from BMW Z4 donor car. This is clearly a rebadge, or at least a reskin which doesn’t take away the fact that it is a BMW underneath. This Supra is literally skindeep in guise.

        Like or Dislike: Thumb up 8 Thumb down 2
      • What strict regulation against rebadge? Toyota is selling a rebadged Mazda2 with only bumper change.

        Like or Dislike: Thumb up 6 Thumb down 0
        • Jonn Dol on Jun 03, 2019 at 9:42 pm

          Not much Toyota’s input in this car, it’s only a re-skining exercise. Everthing else are BMW lock stock and barrel. This is totally unacceptable for a legendary top-of-the-line Toyota model!

          Like or Dislike: Thumb up 1 Thumb down 0
  • seancorr (Member) on Jun 03, 2019 at 11:12 am

    To be honest I rather wait till 2021. This new Supra is essentially a BMW. It may not look like one bit when u enter the vehicle u will know it’s a BMW.

    Like or Dislike: Thumb up 13 Thumb down 6
  • Since when being a BMW a bad thing? Reliability aside(which I have experienced none with my F30 since 2013), BMW makes the best handling cars and the Ms. Not like they went in bed with Dacia or Fiat.

    Like or Dislike: Thumb up 16 Thumb down 4
  • Japanese folks in Nissan are the more hardworking ones than Japanese folks in Toyota.

    Like or Dislike: Thumb up 9 Thumb down 3
  • albag on Jun 03, 2019 at 2:48 pm

    guess it’s the common trend these days now.. even Merc got its pickup truck from the Navara.. i dont mind driving a Toyota that is actually a Beemer, rather a Geely or Kia or Tata.. consider it as an upgrade

    Like or Dislike: Thumb up 2 Thumb down 4
    • Jonn Dol on Jun 03, 2019 at 9:49 pm

      The thing is , nobody cares about a Nissan-sourced Merc pick-ups, but Merc doing the same thing on its sportscars? Impossible and will never happen to the minds of the German carmakers and to most people.

      Like or Dislike: Thumb up 1 Thumb down 0
    • So what car, r u driving now?

      Like or Dislike: Thumb up 0 Thumb down 1
  • Kipidap on Jun 03, 2019 at 9:08 pm

    Buy BMW is better

    Like or Dislike: Thumb up 1 Thumb down 0
 

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