What’s better than the joy of having a shiny new premium car in the porch? How about that and a luxury holiday worth RM25,000? That’s what Ng Leong Teck is going to enjoy, as he was named the lucky draw grand prize winner in the inaugural paultan.org Premium Auto Car Expo (PACE) 2018 powered by Petron Blaze 100 Euro 4M.

Ng came to PACE 2018 with interest in another vehicle, but was convinced by a friend to purchase a Mercedes-Benz GLC 200 from Hap Seng Star, the Mercedes-Benz dealership that was represented at the event. Amazingly, Ng’s friend bought the same SUV himself!

Ng was one of the first 100 customers to book a car at PACE, which earned him a combined RM2,000 voucher including a RM500 Petron fuel voucher, RM500 Kuziq Glanz car detailing voucher, RM500 Stigo mini electric bike voucher and a RM500 voucher for Llumar’s new Self-Healing Paint Protection Film Door Cups.

PACE 2018 took place from November 3-4 last year at the Setia Alam Convention Centre. Almost 20,000 visitors came through the doors over the weekend to visit the sales event, which was like a multi-brand premium showroom with a carnival setting. Most of the visitors were readers of this website, because 90% of the marketing, promotion and publicity for PACE 2018 was done on Driven’s own platforms – paultan.org and CarBase.my.

Over two days, 214 cars worth over RM50 million were sold at PACE. Of this, 180 units were brand new cars and 34 were from the pre-owned selection. Hap Seng Star sold 79 Mercedes-Benz cars, while BMW and MINI dealership Wheelcorp Premium sold 54 units, big numbers in the premium context.

Most of the cars sold were mainstream premium sedans and SUVs, but among the list were two Volkswagen Golf Rs, plus a couple of Mercedes-AMG models and BMW 740Le plug-in hybrid limos. The total amount of cars sold was double the target, and 70% of the buyers named paultan.org as their main reference for all things automotive.

Sales aside, premium makes chose PACE 2018 to conduct new model introductions and previews. The Audi Q2 and second-generation Audi Q5 SUVs made their first official Malaysian appearance at the show, and so did the Jaguar E-Pace compact SUV and the Volkswagen Arteon flagship sedan.

“We would like to congratulate Mr Ng for winning the grand prize, and we hope he would enjoy it as much as he’s already enjoying his new car! We were completely amazed by the results of PACE 2018, as we exceeded all internal targets in terms of the crowd and of course, total number of vehicles sold. We would like to thank everyone for the overwhelming support, and hope that this year’s show will be just as successful,” said Hafriz Shah, head of content at Driven.

The show will be back this year and PACE 2019 will be returning to Setia Alam Convention Centre on the weekend of November 2-3. There will be a grand prize worth RM25,000 in the lucky draw, as well as plenty of good deals and deal “sweeteners” in store for premium car buyers. Stay tuned for more details!

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