Ferrari 2019 sales up 9.5%, over 10k for the first time

Ferrari 2019 sales up 9.5%, over 10k for the first time

Ferrari is a low volume supercar maker based in Maranello, Italy. Sounds about right, except that the volume isn’t that low anymore these days. In 2019, they sold 10,131 cars with the Prancing Horse badge, which is the first time that annual sales have breached the 10k mark.

Last year’s sales tally was up 880 units or 9.5% year-on-year. Ferrari says that the total was boosted by an 11.2% increase in sales of its core V8 models, while 12 cylinder models saw an increase of 4.6%.

Robust deliveries of the Portofino and the 812 Superfast, along with the first deliveries of the F8 Tributo, and the Monza SP1 and SP2, were partially offset by lower volumes from the 488 family, with the 488 GTB and the 488 Spider concluding their lifecycle. The shortfall from the latter was partially compensated by the 488 Pista and the 488 Pista Spider.

Geographically, most areas saw growth except for the Americas (-3.3%). Mainland China, Hong Kong and Taiwan were up 20.3%, Europe, the Middle East and Africa (EMEA) grew by 15.8%, while the rest of APAC increased by 12.9%.

Net revenues for 2019 increased to 3.8 billion euros, up 10.1%. Besides the main business of selling supercars, sponsorship, commercial and brand revenues (538 million euros, +6.4%) increased due to higher earnings generated by Formula 1 racing activities. Engine revenues (198 million euros, -30.3%) continued to decline, reflecting lower shipments to Maserati.

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Danny Tan

Danny Tan loves driving as much as he loves a certain herbal meat soup, and sweet engine music as much as drum beats. He has been in the auto industry since 2006, previously filling the pages of two motoring magazines before joining this website. Enjoys detailing the experience more than the technical details.



  • azrai on Feb 05, 2020 at 11:51 am

    P2 Fanboys: 6,200 red granite Bezza registered in January 2020 alone!! great this Bezza, can tapau Ferrari.
    Sam Loo: Bezza is better for their RV.

    Like or Dislike: Thumb up 2 Thumb down 0
  • seancorr (Member) on Feb 05, 2020 at 4:35 pm

    Not surprising considering the amount of multi millionaires and billionaires is steadily growing especially in Asia.

    Like or Dislike: Thumb up 0 Thumb down 0

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