Toyota to unify four Japanese dealers, merge twin models like Alphard/Vellfire, Noah/Voxy – report

Toyota to unify four Japanese dealers, merge twin models like Alphard/Vellfire, Noah/Voxy – report

Toyota sales channels in Japan have historically been divided across different dealers for different models, split between the Toyota, Toyopet, Corolla and Nets networks, though this arrangement appears set to change into a unified dealer network in May this year, Japanese site Best Car Web reports.

With this development, customers will basically be able to buy the same model at any Toyota dealer in Japan, which means there will also no longer be a need for replicated model lines. These include models such as the Noah, Voxy and Esquire that will be merged into one model line under the Noah banner, and some or all of the three nameplates are due for updates in late April, according to Best Car Web.

This means that the Voxy and Esquire trim variants will be significantly reduced. Base and intermediate trim levels for the Voxy will be discontinued, while the Esquire will drop the upper end of its variant grades, with the remaining versions to be consolidated into the Noah line, the report said.

Models like the Alphard and Vellfire are both sold in export markets such as Malaysia, and therefore likely to be sold concurrently

The forthcoming MPV will be based on Toyota’s TNGA platform, said to retain a size similar to the outgoing models albeit with a slightly reduced overall height, according to the report. Powertrains are expected to be a pair of newly developed engines; a 2.0 litre naturally aspirated petrol engine, and a 2.0 litre hybrid producing 146 PS at 6,000 rpm and 192 Nm of torque at 4,400 rpm.

The new Noah will reportedly also come equipped with the Toyota Safety Sense suite, packaged to match or possibly even surpass the safety levels of the current Crown, Alphard and Vellfire, said Best Car Web.

As for the larger Alphard and Vellfire models, these could remain visually distinct in the future, with the Vellfire possibly carrying on in the line-up as a visual package for the Alphard. Both models are sold in export markets such as Malaysia, therefore it could make sense to continue offering both as distinct models.

GALLERY: 2017 Toyota Voxy facelift at GIIAS

GALLERY: 2018 Toyota Alphard 3.5 facelift

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Mick Chan

Open roads and closed circuits hold great allure for Mick Chan. Driving heaven to him is exercising a playful chassis on twisty paths; prizes ergonomics and involvement over gadgetry. Spent three years at a motoring newspaper and short stint with a magazine prior to joining this website.

 

Comments

  • MeToo on Apr 01, 2020 at 6:44 pm

    Unify Toyota Rush and P2 Aruz too.

    Like or Dislike: Thumb up 3 Thumb down 0
  • vivizurianti on Apr 01, 2020 at 7:10 pm

    more and more chrome….that is for sure.

    Like or Dislike: Thumb up 0 Thumb down 0
  • potato on Apr 02, 2020 at 1:50 am

    Alphard & Vellfire may be twins but targets different market, Alphard for people looking for prestige Vellfire for sporty. Both variants are selling well and do not compete with each other compared to German makers where C class has to compete with E class because they pretty much look the same why spend more on E when you can just buy an E Class sticker and stick on a C Class nobody knows unless they sit inside.

    Like or Dislike: Thumb up 0 Thumb down 2
  • Why UWM toyota duwan to CKD the alphard and sell to APAC RHD markets , it makes sense to do so…

    Like or Dislike: Thumb up 0 Thumb down 0
 

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