Proton appoints Roslan Abdullah as its new vice president of sales and marketing, Proton Edar CEO

Proton appoints Roslan Abdullah as its new vice president of sales and marketing, Proton Edar CEO

Proton has announced the appointment of Roslan Abdullah as the company’s new vice president of sales and marketing, effective June 1, 2020. Aside from his new role as VP, Roslan will also be the chief executive officer (CEO) of Proton Edar, which is the national carmaker’s wholly owned subsidiary responsible for the distribution of Proton cars and aftersales service.

Roslan brings a wealth of experience and knowledge to Proton, having spent close to three decades in the automotive industry, including finance, operations and sales roles. Prior to his move, Roslan, who is a finance and accounting degree holder from the University of Brighton, oversaw operations at DRB-Hicom Defence Technologies.

He has also held the position of president and chief operation officer (COO) of Honda Malaysia as well as chief financial officer (CFO) of Modenas.

“We are happy to welcome Roslan Abdullah to the Proton family and we look forward to his positive contributions to Proton’s performance during this challenging period,” said Li Chunrong, CEO of Proton.

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Gerard Lye

Originating from the corporate world with a background in finance and economics, Gerard’s strong love for cars led him to take the plunge into the automotive media industry. It was only then did he realise that there are more things to a car than just horsepower count.

 

Comments

  • All the best bro Roslan! Wuz nice to work with u,

    Like or Dislike: Thumb up 19 Thumb down 4
  • Ruslan Bahari on Jun 01, 2020 at 6:17 pm

    Indeed he has plenty of experience. Coupled with Geely’s expertise, I think this is the final piece in the jigsaw puzzle. Proton should fly now.

    Like or Dislike: Thumb up 6 Thumb down 2
  • EDITOR on Jun 01, 2020 at 6:29 pm

    He oversaw the resurgence of Honda sales in Malaysia, zooming past traditional top tier Toyota.
    So he got what it takes to bring Proton to another level of sales. Wishing you goodspeed ahead.

    Like or Dislike: Thumb up 5 Thumb down 1
  • isaac on Jun 01, 2020 at 7:48 pm

    impressive resume! all the best 2u sir.

    Like or Dislike: Thumb up 3 Thumb down 1
  • DRB-Hicom Defence Technologies. Sounds like we have our own warship and Jet

    Like or Dislike: Thumb up 0 Thumb down 0
  • Hafiz penipu on Jun 02, 2020 at 7:23 am

    All the best, good track record & well qualified in finance & operation as a COO & also a CFO….may Proton scale new high

    Like or Dislike: Thumb up 4 Thumb down 2
  • PJ fella on Jun 02, 2020 at 9:34 am

    busy proton factory incoming, terlajak laris…. those many unemployed locals can work there. also can interview at pasar pj old town, many jobs.

    Like or Dislike: Thumb up 3 Thumb down 2
  • i see janggut..i hav confidence

    Like or Dislike: Thumb up 2 Thumb down 4
  • Asharie Bin Abdul Wahb on May 14, 2021 at 4:48 am

    Can someone please tell him to please solve my issue. My X70 Premium X’s brake malfunctioned while I was cruising at more than 100kmh. Almost rammed into a motorcycle. Please let him know this

    Like or Dislike: Thumb up 0 Thumb down 0
  • Asharie Wahab on May 14, 2021 at 4:50 am

    Can someone please tell him to please solve my issue. My X70 Premium X’s brake malfunctioned while I was cruising at more than 100kmh. Almost rammed into a motorcycle. Please let him know this

    Like or Dislike: Thumb up 0 Thumb down 0
  • Lim Guat Lee /NO. H/P: 0147434851 & 0175357677 on Sep 26, 2022 at 7:14 pm

    Saya sebagai seorang pembeli kenderaan proton x70 premium 1.8 2WD pada bulan 24-04-2022, dan pinjaman bank telah lulus pada 24-5-2022,dan No. Pendaftaran kereta baru saya SUKOM 1851,yang telah diuruskan oleh pihak pengedar EDARAN IDAMAN SURI SDN BHD, lot, 1378&1379,simpang kuala, 05400, alor setar kedah.tetapi semasa saya hendak buat pembayaran tertunggak baiki selepas tolakkan pinjaman bank, saya diberi tahu oleh salesman dan sales manager dipejabat mereka, kereta tersumbat dikehendaki bayar duit SST,dengan jumlah harga body $128,800.00,pada perjumpaan kali ketiga dengan pengurus mereka, saya dijamin oleh pengurus mereka sendiri akan selesaikan dengan cepatnya kepada saya, dengan semasa nya saya sudah telefon tanya PROTON I CARE dan TTPM alor setar di dapati saya tidak perlu bayar SST, semasa saya beli kenderaan berikut juga dapat potongan $7000.00,dengan harga body $123,400.00,saya juga beri nombor telefon bahagia penguatkuasa TTPM alor setar kepada pengurus mereka untuk kemudahan pertanyaan pastikan perkara ini. Tapi sampai hari ini saya tidak dapat sebarang jawapan dan penyerahan kenderaan berikut daripada mereka. Saya harap pihak tuan dapat ambil tindakan segera keatas perkara ini. Sekian terima kasih.

    Like or Dislike: Thumb up 0 Thumb down 0
 

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