Euisun Chung – new Hyundai Motor Group chairman

Euisun Chung – new Hyundai Motor Group chairman

Hyundai Motor Group has a new chairman – Euisun Chung. Euisun, 49, formally takes over the role previously held by his octogenarian father, Mong-Koo Chung, who is now the honorary chairman of South Korea’s second largest conglomerate. This is the first generational handover in 20 years.

During his inauguration, Euisun said “I feel privileged, yet also a sense of great responsibility for opening a new chapter of Hyundai Motor Group.” Under his stewardship, the company will put emphasis on mobility solutions that are tailored to customer lifestyles.

Euisun also plans to grow market leadership in the fields of autonomous driving, electrification, hydrogen fuel cell, robotics, smart city, and urban air mobility (flying vehicles). “These groundbreaking advancements will offer a higher plane of life experiences for humanity,” he added.

Internally, the group will adopt a more flexible work culture, much like tech companies in the Silicon Valley. It also plans to establish a healthier corporate culture by empowering its employees and encouraging horizontal communication.

Euisun Chung – new Hyundai Motor Group chairman

Euisun facilitated the hiring of Peter Schreyer (pictured) as Kia’s design director in 2006

“If each and every employee thinks of oneself as a pioneer, and channel that positive energy into our growth and that of our future generations, I am certain we will seize fresh opportunities out of crises. I will foster a company culture that respects communication and autonomy. I will help cultivate a creative work environment, where talents are respected and realised to the fullest,” he said.

Prior to this, Euisun Chung served as the group’s executive vice chairman for two years. His past achievements include the successful turnaround of Kia Motors as its president, steering both the Kia and Hyundai brand away from financial ruin amid the global financial crises. He also launched the Genesis luxury brand, and hired renowned Audi designer Peter Schreyer.

Euisun has big shoes to fill, too. His father, who has just been inducted into the Automotive Hall of Fame, was responsible for transforming the two Korean car brands at the turn of the century, when Kia and Hyundai were widely criticised for making poor quality vehicles. You remember their cars from that era very well, don’t you?

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Matthew H Tong

An ardent believer that fun cars need not be fast and fast cars may not always be fun. Matt advocates the purity and simplicity of manually swapping cogs while coping in silence of its impending doom. Matt's not hot. Never hot.



  • Bieight on Oct 14, 2020 at 6:49 pm

    He is korean

    Like or Dislike: Thumb up 0 Thumb down 0
  • kereta lembu on Oct 14, 2020 at 6:50 pm

    Second generation handover in Hyundai Motor Group. meanwhile Naza Group, second generation way more smarter n untung selling Ferrari, Harley n Lambo. AP bisnes konfem untung.

    Like or Dislike: Thumb up 5 Thumb down 2
  • History Bender on Oct 14, 2020 at 9:11 pm

    “You remember their cars from that era very well, don’t you?” Yeah, and they were cheap to own too, not much more expensive than equivalent Protons. Today? Sure kimchis are better quality, better specced but the price… OMG! even higher than equivalent Japanese brands! If Proton could make cars that expensive but at the same level of luxury, I would still go for a Proton for their reliability.

    Like or Dislike: Thumb up 12 Thumb down 1
    • jz hit nail on the head. In terms of quality, price, brand, reliability. Honda got them all beb..

      Like or Dislike: Thumb up 3 Thumb down 1

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