Groupe PSA, the French maker of Peugeot and Citroen cars, and Fiat Chrysler Automobiles (FCA) have revealed the logo of Stellantis, the new group that will result from their 50:50 merger.
The logo symbolises the rich heritage of Stellantis’ founding companies and the unique combined strengths of the new group’s portfolio of 14 automotive brands, as well as the diversity of professional backgrounds of its employees working in all the regions, PSA and FCA said in a statement.
Along with the Stellantis name – whose Latin root stello means “to brighten with stars” – it is the visual representation of the spirit of optimism, energy and renewal of a diverse and innovative company determined to be one of the new leaders in the next era of sustainable mobility, the companies say.
The unveiling of the Stellantis logo is the latest step towards the completion of the merger project, which is expected to occur by the end of Q1 2021, subject to customary closing conditions, including approval by both companies’ shareholders at their respective extraordinary general meetings, plus the satisfaction of antitrust and other regulatory requirements.
The brands under PSA are Peugeot, Citroen, DS, Opel and Vauxhall. Italian-American group FCA has the namesake Fiat and Chrysler, plus Dodge, Jeep, Ram, Alfa Romeo, Maserati, Abarth and Lancia.
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PSA Peugeot, the boat that Proton dearly missed out… Sigh. All the best PSA FCA group.
Dead brand. Even NAZA gave up on them. With Geely, we got SAE-China award winning engine & powertrain for under Rm 80,000. Nobrainer Proton made the right move.
Peugeot Citroen as a partner is very unreliable. They wont give the best models to non europeans like us to assemble. Tan Sri Yahya was burned when he wanted the Saxo, but PSA just give them the AX which become the tiara, a model much older than even the original proton saga. Naza got the 206 and the sedan 207 which is just a facelifted 206, unlike the totally new 207 design in europe.
Probably there will be no takers for Peugeot brand for now in Malaysia, just like Chevrolet, Suzuki, Skoda and many other brands before.
Copy paste: “Hafriz: Full ADAS at that price, no brainer”
Missed the boat? Yeah Proton missed going aboard the Titanic. Lucky them. Naza already gave up on their car business after selling off their Kulim plant to Peugeot. Ironically, PSA had been sitting on that plant up til now with no clear vision so I have serious doubts about their ambitions in this region. More irony, it was lucky Proton didn’t sign up with them going for Geely instead.
It was a blessing that proton missed out on that. It is a consortium of sinking brands that is going in the way of the dodo. Proton is way better off with Geely and other brands like Volvo which is under it.