Berjaya Auto Alliance (BAASB) has announced the management team that will lead the company following an announcement on its appointment as the sole distributor of Peugeot vehicles in Malaysia made on December 1, 2020. The company is a joint venture between Berjaya Corporation (Berjaya Corp) and Bermaz Auto (BAuto), which hold a 51% and 20% stake respectively.
According to an official release, BAASB will be headed by Datuk Wong Kin Foo, who is currently the director of Bermaz Motor, which is a wholly-owned subsidiary of BAuto. Wong will assume the role of managing director of BAASB and report to the company’s board, which consists of both Berjaya Corp and BAuto representatives.
The board will be chaired by Datuk Sri Robin Tan Yeong Ching, CEO of Berjaya Corp; Datuk Sri Ben Yeoh, executive chairman of BAuto; as well as Datuk Francis Lee, CEO of BAuto, amongst others. Initial operations of BAASB will be carried out from the company’s headquarters in Glenmarie, Shah Alam, with plans for further expansion in the near future. Other members of BAASB include Michael Moh, who has been appointed head of aftersales; Michael Chen, head of sales; and Ian Khong, head of marketing.
Aside from handling the sales and aftersales of Peugeot vehicles, BAASB has also acquired the rights to provide aftersales and spare parts distribution for Citroen and DS cars here.
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Congratulations to Berjaya.
Premium CX-5 and Pug3008/5008
Premium CX-30 and Pug 2008
Hope to see Same pricing, same service standards, same value for money.
1 house, 2 cars – Buy them lah
Nice if can have Mazda Skyactiv in the Pug3008
You already get Aisin Gearbox is the Pug3008
Completely agree. Proton should get peugeot, not geely
Why go for unreliable Pug? China car even more reliable than contis
Aiyoo… they dont have right to do la.. they get the distributorship but not buy over the Peugeot.. LOL
Not sure you are actually trolling or just plain stupid.
Taking over another competing automotive brand may backfire,if the market is shrinking.In other words,the pie is getting smaller,and new entrants need to have a bite,to build the brand over a few years.
It is not as simple as getting a gargantuan AP with a huge showroom in PJ like the failed NAZA dudes who is giving up KIA very soon,according to reports.
It is atrocious how the NAZA dudes handled Chevy,peugeot and now KIA very soon.
The dead late tycoon must be very upset,if he is alive today,seeing his auto empire disintegrate.
NAZA dudes gip us Cbu Chevy,peugeot and now KIA cheap low Ckd price. It is atrocious how the NAZA dudes sell us cheap Cbu cars,
and will show Naza how to run a proper automotive business while making profit as well…
So many datuk…
who holds the rest of the 29% ??
From son in law to own daughter.
And in the meantime, the existing service centers are completely on standstill. No one is picking up the phone, not the service center, not the careline. Everyone claims they don’t know what’s happening and awaiting further information. This is not how you take over. My car with a warranty claim for months is just sitting here waiting for the warranty to run out. Absolute disastrous customer service.
There is a very stupid issue and it can’t solve after a month. My car still waiting to log for insurance and is been a month in service centre. And as client, we do not get any update and don’t know what is happening. The answer I get from service center is they still waiting Baasb for further answer. This is really unreasonable!
just Went to service my car to only find out that Bermas did not purchase the entire system where all records of services completed by Pegueot customers. This is horrendous because service centre themselves would not be able to tell customers the parts that have been changed unless customers have receipt kept. According to the service centre there is a fall out on the agreement