Audi sold 1,692,773 vehicles worldwide in 2020 – down -8.3%, but achieved historic sales performance in Q4

Audi sold 1,692,773 vehicles worldwide in 2020 – down -8.3%, but achieved historic sales performance in Q4

Audi has announced that it sold a total of 1,692,773 vehicles worldwide in a pandemic-stricken 2020, a fall of -8.3% compared to the previous year. Just like Mercedes-Benz, the four rings saw a sales spike in China (plus Hong Kong figures) where it sold 727,358 cars, which is up 5.4% year-on-year.

However, sales in Europe saw a double-digit decline due to prolonged factory and retail closures. As a result, Audi managed to sell just 619,723 vehicles in the continent, which is a drop of -19.5% from the year before. Government incentives for electric cars saw a sharp increase in demand for the e-tron (up 80.6%), and in Norway the electric SUV became the top-selling car in 2020.

In its home market, Audi supplied 214,427 cars to customers (-21.1%), but in the fourth quarter it saw a 9.2% year-on-year growth, selling 61,231 vehicles. In fact, this uptrend was evident throughout most parts of Europe – Audi said it delivered 178,891 cars in Q4 2020 (up 2.5%), its best quarter yet.

Audi sold 1,692,773 vehicles worldwide in 2020 – down -8.3%, but achieved historic sales performance in Q4

Sales also dropped in the US. In total, about 186,620 vehicles were sold there, representing a drop of -16.7%. Further south, Audi delivered 9,834 vehicles in Mexico, and 6,680 cars in Brazil. Both markets were down -21.1% and -19.2% respectively.

Compared to its rivals, Mercedes-Benz sold 2,164,187 passenger cars globally, ahead of BMW with 2,028,659 units. This puts Mercedes-Benz at the top of the pack for the fifth consecutive year.

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Matthew H Tong

An ardent believer that fun cars need not be fast and fast cars may not always be fun. Matt advocates the purity and simplicity of manually swapping cogs while coping in silence of its impending doom. Matt's not hot. Never hot.

 
 

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