Despite a turbulent 2020, Toyota managed to edge out the Volkswagen Group to become the world’s top-selling automaker, reclaiming the title it lost five years ago. That’s not the only thing the Japanese giant can be proud of, as it also dominated Google search terms last year, according to a study conducted by Compare the Market.
Toyota managed to claim the top spot over BMW, which previously held the title in 2019, while Mercedes-Benz came in third. According to the study, Toyota topped searches in around a third (34.8%) of all countries analysed, which is a huge improvement over its 2019 (17.7%) and 2018 (41.1%) results. Meanwhile, BMW topped searches in 34 countries (21.5%) in 2020 compared to 118 countries (74.6%) in 2019, and 30 countries (18.9%) in 2018.
To obtain this information, Compare the Market used Google Trends data to determine the most-searched vehicle brands for 158 countries around the world between 2018 and 2020. However, some countries had to be omitted from the list due to limited or no data at, while certain brands or search terms that weren’t car brands were also exempted from the list.
Beyond the top three mentioned above, no other brand listed cracked double digits, although Kia did see a big jump to top searches in seven countries last year for fourth place, compared to just the one in 2019 and 2018. Several other brands like Ford, Volvo, Audi and Honda also improved from 2019.
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I searched about news for cars daily. Guess what? I have never searched for Toyota. It is a big shock to know this. What’s toyota new car or technology are those people interested to?
Sam Loo was right all along. People agree toyota = good RV
You should research yourself about new technology and features about toyota. Even you also research more on others
Interested to newer engines and newly design that really attracts to all including youngsters
so what you didnt search for toyota. it doesnt mean anything there is so many people in the world
Emperor Toyota.
Oman (O&G High Income Contry)
&
Cambodian
chasing for more Lexus
Of course it’s Toyota. You can’t be expecting Geely, aren’t you?
Nice
Shows that people and here, are more interested in driving Toyota. Even rich and mainly in Europeans love to drive BMW
Impressive
To all proton,geely, x50,x70 fanboys, where is proton & geely?? Lol
Proton, Geely, Volvo super hot in Europe. Kipidap!
What about Malaysia…was it honda…oh no honda not even listed on the graph…will honda fanboys go on hunger strike or join bersih for another rally in front of sogo…ahaks
it’s interesting to see that part of africa the top car search is mercedes.
Amazing
Bring it on
Toyota – Let’s Go Forward
Covid pandemic, people go for cheap cars. This shows our epic utter failure world gomens…. sigh world.
Wow
toyota has many new interesting models. like Venza, GR Supra and GR Yaris. the past 2 years also saw CHR, Corolla, Camry, Prado, Sienna, RAV4, Lexus UX, NX and RX introduced to the market.
more cars coming in like Mirai and Prius. and GR86.
well done Toyota