Peugeot franchise now fully handled by Bermaz – Berjaya Corp sells off its 51% stake in Berjaya Auto

Peugeot franchise now fully handled by Bermaz – Berjaya Corp sells off its 51% stake in Berjaya Auto

Berjaya Corporation (BCorp) has announced that it has sold its entire 51% stake of 6.12 million shares in Berjaya Auto Alliance (BAASB) to Bermaz Auto (BAuto) and other shareholders for RM6.67 million. The sale was announced yesterday via a statement issued by BCorp.

This means that BCorp is no longer involved in the Peugeot distributorship, which it secured with BAuto through the BAASB joint venture in December last year. Besides Peugeot, the deal also included the rights to provide after-sales and spare parts for Citroen and DS in the country.

Originally, BAuto had a 20% interest in BAASB, but the company announced that it had acquired an additional 35% stake in the venture as a result of the sale. BAuto is of course not directly affiliated with Berjaya – the current Mazda distributor was spun off after a management buyout in 2016. The company is also now representing Kia in the country, having inked a partnership agreement with the Korean automaker in April.

BCorp group CEO Jalil Rasheed said the company was in the process of transforming into a diversified consumer group with focused business verticals, and the divestment was part of the restructuring and rationalisation exercise to divest its non-core assets.

He said that BCorp recognised that it would be more synergistic for BAuto to acquire BAASB. “BAuto’s capabilities and expertise in the automotive industry has been proven by its tremendous success and impressive track record in running the Mazda business, and we are confident that it will be able to do well in replicating the same business success for Peugeot,” Jalil said.

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Anthony Lim

Anthony Lim believes that nothing is better than a good smoke and a car with character, with good handling aspects being top of the prize heap. Having spent more than a decade and a half with an English tabloid daily never being able to grasp the meaning of brevity or being succinct, he wags his tail furiously at the idea of waffling - in greater detail - about cars and all their intrinsic peculiarities here.



  • Smoke Gets in My Eyes on Jun 09, 2021 at 1:05 pm

    Ehh eh.. Proton logo changed from tiger to lion

    Like or Dislike: Thumb up 8 Thumb down 2
    • Only those never know the history will come out such stupid comment. Peugeot has used this logo during 1960s. What is Proton? Do you think France need to copy Proton logo?

      Like or Dislike: Thumb up 7 Thumb down 3
  • michelin on Jun 09, 2021 at 3:13 pm

    Wow, Berjaya! Mazda, Peugout, Ctiroen and KIA.. what’s left for NAZA?

    Like or Dislike: Thumb up 1 Thumb down 0
  • Karam Singh on Jun 09, 2021 at 5:17 pm

    BAuto or Berjaya its all left pocket to right pocket.

    Soon will become one of the largest automotive conglomerate in the country.

    DRB has proton and honda. Mahindra. Modenas.
    Sime Darby has Hyundai and Porsche. And a JV with Sisma Auto for Jaguar Land Rover franchise. Its Auto Bavaria now ranks as Super Dealer only so doesnt count here.
    Tan chong has Nissan and Renault. And one chinese commercial truck.
    UMW has toyota, lexus and perodua (lets not forget UMW has 38% shares in P2)

    So where doesnt Berjaya stands? You tell me.

    Like or Dislike: Thumb up 0 Thumb down 0
  • Celup King on Jun 09, 2021 at 5:28 pm

    Left pocket go to right pocket, no change. Expect subpar aftersales service to continue.

    Like or Dislike: Thumb up 5 Thumb down 2
  • ThePolygon on Jun 09, 2021 at 5:42 pm

    Stope everything, just bring in the e-208. Make it an electric car company in Malaysia.

    Like or Dislike: Thumb up 1 Thumb down 1
  • Kudos on Jun 09, 2021 at 8:26 pm

    Congrats to Bermaz and Berjaya.
    Now please rectify the service centres and other issues relating to the brand.
    Ever since BAuto took over, it has not held it end of the bargain and it hard to say but Peugeot services has gotten worse. I bought a cbu 3008 in 2017 and i only enjoyed the service during my first year. Its all downhill from there. Stellantis please save the brand.

    Like or Dislike: Thumb up 6 Thumb down 0
  • Now, is the time to bring in all nice models.

    Like or Dislike: Thumb up 1 Thumb down 0
  • where is new model.?..other country already getting facelift model..we are here still not getting any new model yet…

    Like or Dislike: Thumb up 1 Thumb down 0
    • Billie on Apr 17, 2022 at 12:36 pm

      What do you mean by malay dont get facelift model indonesia more never get facelift model like for example malay have get the peugeot 2008 we still 3008 and 5008 malay get volkswagen golf we still the previous golf. In indonesia just hyundai and renault who always give the facelift or new model fast and early into the market

      Like or Dislike: Thumb up 0 Thumb down 0
  • Muhammad haanifiyah on Jul 09, 2023 at 7:36 pm

    Berjaya copr

    Like or Dislike: Thumb up 0 Thumb down 0

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