Taking the reins as Managing Director and Chief Executive Officer (CEO) of Boon Siew Honda Malaysia is Mitsuharu Funase. Funase succeeds Yoshitaka Nakamura who assumes office as CEO of Honda Motorcycle Kenya.
Starting duty on January 1, 2022, Funase was previously Manager of Product Strategy Department, Business Planning Division of Motorcycle Operations Headquarters at Honda Motor in Japan. He brings to Boon Siew Honda extensive experience and knowledge in motorcycle business planning.
“2021 was a year full of challenges but I am pleased to mention, despite all the challenges, Boon Siew Honda achieved a creditable production number and sales,” said Funase in his welcoming speech to Boon Siew Honda staff. Set up in 2008 as a joint venture company between Honda Motor and Oriental Holdings, Boon Siew Honda has been in the Malaysian motorcycle market for over 65 years, since 1957, selling well over five million motorcycles.
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Can I ask Mr Mitsuharu Funase: Yamahai has just launched their latest Ego, with new engine, etc. Will you counter that with a new Beat (wi new engine, not just upgrade)? I’ll buy your next new scooter from a Honda special store (forgot the name), where I won’t be cheated.
I bought a 2017 CB650F (bought new). Since new already had a problem and complaint to Boon Siew Penang (during warranty period). Now I had a problem with ECU, and very sad because Honda after sales service don’t know what to do after replacing (bought from Honda) ECU. Very poor technical support and should I buy a new bike just because of ECU issue?