Polestar takes a nice dig at Tesla and Volkswagen with its simple ‘No Compromises’ Super Bowl commercial

Polestar takes a nice dig at Tesla and Volkswagen with its simple ‘No Compromises’ Super Bowl commercial

With a reach of around 100 million viewers, the Super Bowl is very much a high-profile event, and the occasion is a chance for companies to use commercials to catch eyeballs. Automakers are among the lot using the space to vye for attention, and there’s usually a slew of cleverly crafted, big budget car ads. This year is no exception, but one automaker opted for simplicity in what was its first-ever outing for the big game.

Where the likes of BMW went the Greek mythology route, complete with Arnold Schwarzenegger, for its iX, Swedish automaker Polestar got straight to the point with its “No Compromises” video. The 30-second ad simply featured panning shots of its Polestar 2 EV from various angles and a series of short lines, thematically centred around the word ‘No’.

From the ‘No epic voice overs’ and ‘No punchlines’ at the start of the video, the clip proceeds to take a dig at competitors such as Volkswagen and Tesla, with the nod towards Dieselgate and conquering Mars about as subtle as hiding an elephant behind a palm tree. Other choice terms includes in the messaging are greenwashing, hidden agenda and empty promises.

There’s no obscurity in the communication or hiding of the intent, and this is reflected in Polestar CEO Thomas Ingenlath’s pre-Super Bowl statement. “The Super Bowl is an iconic event and I’m excited to bring Polestar’s message to such a wide audience. We believe in ‘no compromises’, for our design language, our sustainability efforts, and the performance of our cars, and we wanted to share that philosophy with this ad,” he said.

Well played, Polestar. Of course, now that you’ve got them Tesla fanboys all rabid, expect them to come after you.

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Anthony Lim

Anthony Lim believes that nothing is better than a good smoke and a car with character, with good handling aspects being top of the prize heap. Having spent more than a decade and a half with an English tabloid daily never being able to grasp the meaning of brevity or being succinct, he wags his tail furiously at the idea of waffling - in greater detail - about cars and all their intrinsic peculiarities here.



  • weird on Feb 15, 2022 at 12:06 pm

    Tesla has almost nothing to do with Mars though, that’s SpaceX. Just because they share a CEO does not mean it’s Tesla prerogative as well.

    Like or Dislike: Thumb up 0 Thumb down 7
    • Then why SpaceX shot a Tesla into space? They don’t have any other junk (whoops!) lying around to test their rockets? Perhaps if Elon had focus more on Tesla than on SpaceX, there would be ‘No compromises, no empty promises, no shortcuts, no Elon blah blah blah, no settling by disgruntled buyers, basically no nonsense’ with Tesla deliveries and quality.

      Like or Dislike: Thumb up 2 Thumb down 0
    • weirder on Feb 15, 2022 at 4:52 pm

      and.. the most unintelligent answer goes to.. ^ the dig IS on its ceo constantly roasting up his stocks

      Like or Dislike: Thumb up 3 Thumb down 0
  • DonkeyKong on Feb 15, 2022 at 1:13 pm

    Polestar’s competitors:

    No CCP money

    Like or Dislike: Thumb up 2 Thumb down 1
  • newme on Feb 15, 2022 at 2:30 pm

    Someone should dig into tethergate, sending non-production car for test to get higher scores, 3-seats Rolls Royce ripoff, Merrie 300 and their very own Battery Energy Control Module Reset problem and ridiculously low range EV.

    Like or Dislike: Thumb up 0 Thumb down 0
  • PDW7257 on Feb 15, 2022 at 4:16 pm

    I was betting on the Chiefs at this Superbowl but Mahomes just simply disappointing. He weren’t himself throughout the whole season! Or has he just lost it??

    Like or Dislike: Thumb up 1 Thumb down 0
  • Bwah hah hah.. beware of the rabid fans.

    Like or Dislike: Thumb up 1 Thumb down 0

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