Launched earlier today, the Proton Exora has arrived in its new-for-2023 guise, which is the latest in a line of updates following the MPV’s original debut in 2009.
Priced at RM62,800 for the Executive variant and RM69,800 for the Premium, both variants of the 2023 Exora are powered by the familiar 1.6 litre turbocharged inline-four petrol Campro CFE engine, which produces 140 PS at 5,000 rpm and 205 Nm of torque from 2,000 to 4,000 rpm. Drive goes to the front wheels through a continuously variable transmission. The Campro CFE unit gets an updated oil cooler hose (OCH).
Key to the visual identity of the Proton’s latest MPV is the inclusion of the latest Proton logo introduced in 2019, now applied to its front grille and on its tailgate. This time around, the rear foglamp is no more, while the LED DRLs continue to be the preserve of the upper Premium variant – the Executive gets halogen headlamps – as the case was from the 2017 iteration.
Rolling stock on both variants are 16-inch alloy wheels shod in 205/55 tyres, and those on the Premium gain a two-tone finish while those on the Executive get a single-tone finish. Further distinguishing the Premium from the Executive is the black roof, spoiler, side skirts and black tailgate garnish.
Updates to the interior include full leatherette upholstery on the Premium variant, replacing the semi-leatherette set from before, while the latest Proton logo applied to the exterior of the Exora is also found on its leather multifunction steering wheel. Seating arrangements in the 2023 Exora continue as before, offering a 2-3-2 layout with 60:40 split-folding in the second row while the third row gets 50:50 split-folding.
The Premium gets armrest for the front- and second-row seats while the Executive gets those for the front seats only; both front-seat occupants get sun visors in the Premium, while the Executive gets one for the passenger only.
The kit list on the 2023 Exora Premium includes a seven-inch touchscreen head unit with Geely’s Global Key User Interface (GKUI) and the ‘Hi Proton’ functionality and 4G internet connection, bringing online music streaming, live navigation, smartphone connectivity, mirroring for Android and a Wi-Fi hotspot.
Meanwhile, equipment on the Exora Executive includes a urethane steering wheel, fabric upholstery, manual air-conditioning, standard audio head unit with Bluetooth and four speakers. Standard safety equipment on the 2023 Exora range consists of two airbags, ABS, EBD, two rear parking sensors and emergency stop signal.
Priced at RM62,800 for the Executive variant and RM69,800 for the Premium, the 2023 Proton Exora is covered by a five-year, 150,000 km warranty and three times free labour servicing, along with a five-year data package for 1 GB per month.
2023 Proton Exora Premium
2023 Proton Exora Executive
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Nice…blast from the past…welcome to the jurassic world
MR NoName.
This is a car, not Hollywood movie.
What weed r u smoking ? Stop tokok .This forum is for facts.
Sir,he… not tokok. It is a fact :Exora is a sunset prehistoric Jurassic mpv.It is the only model in P1 lineup that has plenty of ready stocks.No need wait 10 months like X50.
Hello? Hello? Anybody home? Think Noname dude Think
This car isn’t not jurassic world.
Anybody remember that certified R-3-T-A-R-D P2 salesman calling people stupid for buying cars few months ago and to wait for new Alza? Now SST exemption is gone and new Alza is RM 10k pricier than old Alza makes this Exora and even better proposition but those who listen to him and waited lost their chance for cheaper prices. He is laughing stock now
The only laughing stock is you bro
Ho bro. People are laughing at your obvious attempts in repeatedly liking your own comments and downvoting others. Obvious is obvious bro. Hahaha
Dah tak ingat berapa kali facelift dah.. Tak tahu nak beza dah pun.
Apakan daya. Jual Ertiga celup pun tak laku.
actually jika setiap 5 tahun tukar looks completely pun tak bagus for customer. resal value jatuh teruk
Mean while at the mother russia
OMGGHHHG
SOOOO DURABLE
HYYPEE
SOYYYY UHHHHH
50 years old NIVA THE BESTT
UHHHHHHH
Hello? Hello? Anybody home? Think NoName Think
This car isn’t not jurassic world.
Haters can hate but still No 1 all time best selling MPV. Jeles apa P2? Come out with a better car lah, simple.
Exora
Intelligent that SCAM
wow…such an old car…still selling
still selling due to high demand from cabbies race
Old is gold since it’s reliability and durability well proven. MPV kegemaran Rakyat Malaysia
Dejavu, back to 2009.
Menarik harga. Tq proton kerana kekalkan harga mampu milik majaroti rakyat bawahan.
Dalam ni ramai bebudak sembang je kencang.
Btul bos…majoriti yg kutuk pn biasanya pakai kreta sambung bayar atau x mampu pakai kreta baru atau dah buat kesilapan besar beli kreta mahal tapi rumah masih sewa.
Ramai yg lupa bahawa kreta ni hanya satu tool dan liabiliti. Sy tak sure tpt lain mcm mana tp kat state sy, dh ketara trend majoriti semua rumah besar2 yg org sembang kencang x mampu beli akan park kreta biasa sahaja cam bezza, myvi, exora, saga. Rumah teres biasa plak akan park X70, Hondas, Toyotas.
Penny wise, pound foolish.
Bro, nie forum kereta, mmglah cerita pasal specs & harga kereta. Awat hang cerita pasai rumah teres beli X70? Hang kena pergi forum Pengurusan Kewangan.
What you expect from biforti minded?
merapu je kau ni
hmm… nothing really significant. improvement seems to be focused on the interior. i though it would be improvement in the powertrain, namely the engine and transmission.
i am not sure if proton design team is still intact and product planning is lead by someone who have a good idea of the market need.
i still think, proton better off with Preve upgrade.
New geely 1.5L turbo engine and DCT transmission.
plus greatly improved interior… never mind that the price may be in the range of 9xk thru 110k range… that is where Preve should be. not the 60k thru 70k price bracket… what a missed opportunity
Reading Danny article then move on to today’s Proton Exora 2023 launching article feels like “langit dan bumi”.
P2 should just stop producing the “new” Alza and focus on a Jiaji fighter development.
Dulu Kia Carens Naza Citra 2.0L compact MPV RM65k,
Stop production
Based on your logic, no wonder ppl say ‘plotong protection’?
Proton should just stop producing “new” Exora and focus on a Geely Jiaji?
Proton…………….lazy to say anything anymore…….
MR CKL
Protong is similar to your name..Chey Kai Liow
Nooooooo
Friendly reminder that Exora has been in production since 2009…
15 years old!
Clever. 2022 minus 2009 equals to 15!! It is the living proof of our PISA standing recently.
Saga spec 7 seater only
No push start
No VSC
No isofix Child seats
No hill start assist
No Front Parking Sensor
Ini Saga RM44,800 pun ada..
production especially for cabbies & co
15 years..oh..that is the lifespan of a dog.My neighbour’s dog just said ,Sayonara.
The lifecycle of most new cars is 3-5 years.Any additional years are “botox” facelifts.
Oh my gaud…15 years is equivalent to 3 ancient life cycles.
In contrary I prefer cars with longer lasting model lifespan. Better resale value to customers. Those 3-5 years lifespan like BMW etc I boycott. Spare parts expensive and resale value is the worst. I like what proton is doing. We need options for customers out there. If you want short lifespan model than go buy BMW
eh who cares, not like you will going to buy it anyway, just hype and consoome the car news only
This is so embarrassing for proton. Might as well facelift the wira. Much better car
i think facelift wira at low price will sell like hot cakes too!
The kit list on the 2023 Exora Premium includes a seven-inch touchscreen head unit with Geely’s Global Key User Interface (GKUI) and the ‘Hi Proton’ functionality…
Yup, and that would be the end of it from Geely. Not their ADAS, not even their design work, to at least match the lineup. Geely didn’t invest in Proton, Geely invested in expansion. I mean they reconfigured the Tanjung Malim plant to push out Geely rebadges, Proton R&D ends with them making Infinite Weave grills, infinitely.
Before someone chimes in that “it’s a 13 year old design that can’t accommodate the new features without a design overhaul…”
EXACTLY! And Geely isn’t interested in letting Proton overhaul that design with Geely parts and expertise. They just want to sell their Jiaji.
One thing many people forget is the fact that Proton has been in the red for many years. The last 4 years have brought about a little change in their fortunes, thankfully but there is a focus that is required before they plough in money into each segment. Add to that the COVID-19 induced changes to the market and economies, Proton like any business will tread carefully.
The SUVs today outsell sedans (D segment for example is now famously known as ED segment). So most of Proton’s focus will be SUV, a new segment for them.
There is this thing. It’s called ROI. To build a car from scratch is anything north of RM800m, give or take. If you have a shared parts bin (as Proton now has with the Geely bin, like how an Audi switch can be found in a VW cabin), costs can be better. So to invest in a new MPV would be higher risk for Proton today. Hence, rebadge works (for all automakers globally). If Geely give the Jiaji, good, but that won’t be the Exora replacement as it offers a different experience and not an experience of what was great 13 years ago. On ROI, more importantly, Proton will take lower risks in other segments that are not key to their regional expansion plans.
Both the Saga and Exora (made in Shah Alam, not Tanjong Malim), need to meet or exceed the investment costs. They have done so for sure (pre-Alza 2022, the Exora sells 400 units a month while the Saga trades the first and second spots regularly with the Bezza) so why not keep them with a refresh. Why invest in more than what the market would need in an ageing model? There is a huge market out there for a basic MPV in the sub-70k price bracket.
The Exora will not outsell the 2022 Alza, and that won’t even be their goal. My estimate is Proton will likely end this model in 2023 Q4 at the earliest and maybe Q2 2024 at the latest. If by then their topline and bottomline figures are way healthier, you will see new MPVs from them, even if they are rebadges. Lest we forget, the entire Perodua range are rebadges (of good quality cars I might add).
Your TLDR is Geely unwilling to pour money into Exora while waiting for new MPV to come in.
Yes, a new fresh model takes a certain volume to recoup the ROI, and if proton has a capability to come out with an awesome platform and model, the rebadge could be the other way. Much like the Myvi is being rebadge as daihatsu in certain market.
Is all down to whether proton has the capability to come out with a good product. And proton by its age should not just focus on local markets. They must accumulate already certain know how about export.
Another reason proton keeps doing facelift is because they have certain commitment to OEM manufacturers for the parts, and despite many years, still short of the volume committed. So still have to keep selling to clear the book.
From an economic sense, rebadge adds little value to the overall value chain. That’s why consumers will tend to ask proton to tutup and open up the market instead.
I would say a rebadge has plenty of benefits to the value chain, if the localisation (made in Malaysia parts) go way beyond 80%. As it stands, DRB Hicom also makes parts for Perodua (rebadge king – nothing wrong with that).
Again from an economic (not economy) perspective, those localisation is purely causing distortion to the market with tax structure discremination largely at play. It doesnt help consumer to get the best deal and best product possible for the price.
Think about it this way, why need to rebadge and us getting alza instead of a veloz? The price difference are hardly due to cost as they share same mechanical platform and from the same factory.
I think Bezza & Axia are developed by P2, not rebadge from Daihatsu
You think wrong bro. Axia is rebadge from Daihatsu Ayga/Ayla and Bezza is just a booted Axia, nothing homegrown about these cars. Still rebadge of Daihatsu models.
Pathetic, But at least they Fix the OCH Issue :B
The issue is big enough to warrant a face lift. Is a big deal. So to those who say is just cosmetic and badge change, there is a mechanical change as well.
When i saw nothing much is to this new is added to this 13+ year old model, i was shocked… But for the price and performance ok la. But wish proton made a decent facelift.
Geely nak Proton untuk Lotus dan kilang sahaja, no plan untuk transfer teknologi dan upgrade model proton. Kesian Proton.
Geely has no obligation to help a useless car brand like Proton, of course, Geely wants it network only.
Tau takpe. Jual Ertiga pun tak laku.
What!!?? Loool! Ni kes tak pernah baca artikel penuh ni.. setiap kali nmpk headline Proton, baca & tgk gambar sikit2 lepas tu 90% pegi kat comment section bash kaw2. “..no plan untuk transfer teknologi dan upgrade model proton”? Really? Better go and read each Proton article since Geely in PT.. you’ll find that your comment is utterly, ridiculously look like a person living in cave.
A whopping RM3k for the new tiger roundel!
LOL Fully expecting honda trolls to crap here in 3.. 2.. 1
“Intelligence that Moves”
*refuses to move*
I mean, you look at the new Alza, and then you look at this… seriously Proton?
Nothing new, just small add on that don’t really matter
In two years if the Exora is still around until 2024, the door handle design alone would be 20 years old, its the same Gen•2 door handle from 2004. Lol.
These r all unsold old stock left at the back yard. Instead of becoming metal scrap better do something abt it n able to recoup some loses
can’s call this a facelift, and we do wonder what is the economic sense in changing the logo only. Then it dawned on me, they ran out of the old logo. But to glorify this change… got nothing better to do?
Dayummmm this thing is oldddddd. Must well allocate all stock for fleet use or something. Selling this to the public is shameful especially when its safety rating isn’t great and this is meant as a family mover.
I think it depends on the potential buyer focus area.. proton just give an option.. they believe their strong selling point are having ESC & provide internet connectivity on the move, where Alza don’t have both features..
The 2nd & 3rd row setup in new Alza also copy the same mechanism & configuration like Exora.
Maybe Alza win on the latest tech on the gadget side..
There are buyers feel that having ESC is more important than new tech gadget.. so, up to them to choose!
Happy buying!! :)
New Alza do have ESC, this is standard safety feature for all current cars.
Internet connectivity? new Alza support Android Auto and Apple Carplay.
I don’t see these are strong selling point for Exora…
Problem is Exora don’t have VSC, Isofix.
Basic stuff in 2022,
Even Saga Axia have it.
You really should read b4 you comment bro.
https://paultan.org/2022/08/19/2023-proton-exora-launched-in-malaysia/
ESC is also another name for VSC.
almost there to beat Saga first gen as the longest selling model…..
No wonder sales is bad,Change to DCT 6 speed gearbox la at least you will see increase in torque..Full led headlights and push start button…Cannot even think of the market is it?
More facelift maybe after this for exora due to strong demand hope this exora can hold untill 2065 then fully replacement
Cmon,Is it hard to just change the gearbox to 6 speed DCT from Geely/Volvo?Is it that struggle to add push start button and full led headlight?
still more powerful than all new alza though..,new OCH too..
As a current Exora owner (2014, Bold Premium), I don’t see much improvement from this current update. I still think this car is good for the value, 60k+ for C-segment MPV (same applied for all national car) as other non-national car greatly affected by our tax structure. I also own BMW and Renault car but the depreciation of their value are really significant.
Coming back to Exora, with the current Alza launched, it will be hard for it to compete spec for spec. Except for extra space and maybe performance, I don’t see any other advantage of Exora over Alza at similar price range (despite being different segment). Proton should at least give a new front grille look to the ‘refreshed’ version to be more in line with their current line up while waiting for true update to the Exora, if any.
The good thing is, my 2014 Exora Bold still look ‘new’ as it still look almost identical to the 2020+ Exora. Lol
yeah buy proton. you’ll never feel outdated at all
Welcome to the Jurassic Park…..
Guess Proton wants to remind consumers they still have Exora which have a good history since 2009
p2 has changed so much, yet p1 still want to stick to basic for exora. see how Toyota has changed after being pressured from Mazda and Honda. But then again, those who are just using exora as passengers mover/income, this will be a good price for the size it has. haters just have to hate. but exora owner could be making more money than p2 owner. Why? the less complicated the car is, the cheaper to maintain.
Proton gearbox mesti problem
This is ok lah bcoz this will be the last batch for Exora. Very practical 7 seater I must say.
i used exora since 1st ver then 2nd ver. The upgrade on OCH is good but still have to fine tune the turbo for smoother performance. Also dream about push start, keyless, VSC, hill start assist, front Parking Sensor, 360 camera and bigger LCD screen. The price is still great value for this performance MPV family car.