Artroniq scores RM100 million, two-year contract to assemble Reevo electric bicycles in Malaysia

Artroniq scores RM100 million, two-year contract to assemble Reevo electric bicycles in Malaysia

A RM100 million memorandum of agreement (MoA) extending over two-years has been awarded to Artroniq for the assembly of Reevo electric bicycles (e-bikes). Operations are expected to begin in February or March after the acquisition of a RM5 million facility in Batu Kawan, Penang.

The Reevo e-bike brand is owned by Malaysia-based firm Beno, primarily for export to the US and Europe. The contract will be expedited under Artroniq subsidiary Artroniq iTech which takes over building the Reevo from the previous operator, said Artroniq executive director and CEO Kent Liaw Way Gian in a The Sun Daily report.

Artroniq scores RM100 million, two-year contract to assemble Reevo electric bicycles in Malaysia

A target of 2,000 Reevo e-bikes will be assembled and finished each month and Liaw expects 95% of production will be for export. Artroniq will be looking to work with local authorities to obtain permits and licences for the Reevo.

Saying this is the first stage of Artroniq’s collaboration with Reevo, Liaw added, “In the second stage, we intend to be the distributor of the Reevo e-bike in Southeast Asia as Beno also has the intention to develop its market-base in Southeast Asia. Then, in the third stage, in the second half of this year, we intend to work with Beno on the research and development of their electric motorcycles.”

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Mohan K Ramanujam

Coming with diverse and extensive experience in heavy engineering, Mohan enjoys making anything with wheels go fast, especially motorcycles. His weapon of choice is the Desmoquattro engine, and he has a penchant for anything with a dash of Italian design. Strangely enough, he insists he's a slow rider.

 

Comments

  • Jom Global on Jan 13, 2023 at 5:39 pm

    CKD deserved tax subsidy.

    Like or Dislike: Thumb up 6 Thumb down 1
    • Make Malaysia Great Again on Jan 16, 2023 at 10:58 am

      We get overglorified bicycles meanwhile Indonesia got Tesla. So sad for Malaysia now. It will never be great again…

      Like or Dislike: Thumb up 0 Thumb down 3
  • lemme guess… RM25k for 1

    Like or Dislike: Thumb up 8 Thumb down 3
    • Confused on Jan 14, 2023 at 7:38 pm

      This is stupid.. bicycles supposed to be human powered.. if you want electrical or motor powered then buy a motorbike.. the rich have many toys already.

      Like or Dislike: Thumb up 5 Thumb down 4
      • Have you ever driven a electric bicycle with torque control? The ones people use in Europe? It’s not like the cheap chinese bikes with throttle grip or fixed settings. The pedal torque is measured by a torque sensor and amplified by a set ammount. It feels like a bicycle, not like a electric scooter.
        BTW: One reason why E-Bike are so popular in Europe is, because of the FUN people have with it. Only few people there use it as a commuter.

        Like or Dislike: Thumb up 5 Thumb down 4
      • James on Jan 15, 2023 at 8:34 am

        If you think it’s not suitable for you, then don’t buy it la, why you want to stop the rich one to have many toys ? Anyway, I am not afford to buy it.

        Like or Dislike: Thumb up 4 Thumb down 0
      • Yoda Rik on Jan 16, 2023 at 12:22 pm

        Only the rich can afford toys.

        Like or Dislike: Thumb up 0 Thumb down 0
        • only the poor spend their time keep complaining about the rich rather than use their time to better themselves and earn more money to become less poor

          Like or Dislike: Thumb up 0 Thumb down 0
  • Jimho on Jan 13, 2023 at 9:53 pm

    Park bike next to cendol stall, stare at pretty lady walking past for a minute, turn to look at bike – GONE! RM50,000 (guessing) Pooof! Mana baby saya?

    Like or Dislike: Thumb up 12 Thumb down 1
  • 1st World countries toy.

    Like or Dislike: Thumb up 5 Thumb down 1
  • Matahari on Jan 14, 2023 at 10:09 am

    Make it affordable n it will fly off the ‘shelf’

    Like or Dislike: Thumb up 2 Thumb down 0
  • Katheryne Wong on Jan 14, 2023 at 3:18 pm

    Next version suggest to include suspension for better ride quality

    Like or Dislike: Thumb up 2 Thumb down 0
  • BA Biz on Jan 14, 2023 at 3:25 pm

    Over financed, I guess.

    Like or Dislike: Thumb up 2 Thumb down 0
  • “The Reevo e-bike brand is owned by Malaysia-based firm Beno”

    According to other sources, Beno is an US company?

    Like or Dislike: Thumb up 1 Thumb down 0
    • Malaysia based, US owner, not malaysa own

      Like or Dislike: Thumb up 0 Thumb down 1
    • Anonymous on Jan 15, 2023 at 9:05 pm

      Where did you get that info from?
      Beno Technologies is the company, Reevo is the brand. The CEO is Alec Lim.
      The company is based in Bayan Lepas and the bike would be manufactured there. But they also have and R&D and manufacturing in the US, because their main market isn’t Malaysia. It’s US and Europe. You could say the introduction to Malaysia is just for awareness. Maybe it could kick start something locally.
      I think they are doing pretty well. They are on schedule with their product releases so far.

      Like or Dislike: Thumb up 2 Thumb down 1
      • Heng Lee on Jan 15, 2023 at 10:29 pm

        The trademark owner (Primary US Classes and Primary International Class) is Beno, Inc., 651 N Broad St. Middletown, DELAWARE UNITED STATES 19709?

        Quote: “BENO® trademark registration is intended to cover the categories of bicycles; Bicycle parts, namely, hubless tires for electric bicycles, anti-theft system pre-installed in the bicycles for modern urban cyclist experience; Electric bicycles.”

        Like or Dislike: Thumb up 2 Thumb down 0
  • Heiba Dgaul on Jan 14, 2023 at 10:25 pm

    E-bike with cantilever brake, seriously? Can the bike stop?

    Also pray it comes with puncture resistant tyres, unseating the tyre seems like a good work out.

    Like or Dislike: Thumb up 1 Thumb down 0
    • Anonymous on Jan 15, 2023 at 9:23 pm

      The tyres are airless.
      And what brakes do you expect from it? Not only is it hubless, it doesn’t even have a fork.

      Like or Dislike: Thumb up 1 Thumb down 0
    • Heng Lee on Jan 15, 2023 at 10:38 pm

      You’re right, but I have to confess that it looks cool (especially in detail, like the tail light mounted on the “rim”).
      Not all succesful products make sense from the pure technical point of view.

      Like or Dislike: Thumb up 3 Thumb down 0
 

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