Perodua sold 144,690 cars in 1H 2023, up 13.6% – on track for record 314k sales target; Bezza tops chart

Perodua sold 144,690 cars in 1H 2023, up 13.6% – on track for record 314k sales target; Bezza tops chart

Perodua registered 144,690 vehicles in the first half of 2023, a figure that is 13.6% higher than the 127,343 units recorded in the same period last year. Perodua’s two plants in Sg Choh ended 1H 2023 with 153,813 vehicles produced, up 17% year-on-year.

You wouldn’t have guessed it, but the Bezza was P2’s best seller from January to June, with 40,555 units registered. Looks like there’s plenty of life yet in the basic sedan, which is popular among e-hailing drivers for its great fuel economy and big boot. Second is the evergreen Myvi with 32,319 units, and the Axia is third with 28,199 units.

“The higher production and sales performances for the first half of 2023 were due to better supply of parts as well as improved production efficiency at our manufacturing plant. Among the notable improvements we have made include the faster tact time from 1.35 minutes to 1.25 minutes at PGMSB,” said Perodua president and CEO Datuk Seri Zainal Abidin Ahmad.

Perodua sold 144,690 cars in 1H 2023, up 13.6% – on track for record 314k sales target; Bezza tops chart

Tact time is the time it takes to produce a car; lower means higher efficiency and more cars. PGMSB refers to the Perodua Global Manufacturing plant, the newer of P2’s two factories that started production in 2014. PGMSB currently makes the Axia, Bezza and Ativa models.

Zainal declared that the Malaysian auto market leader is on track to meet its 330,000 production and 314,000 registration targets for the full year, as the company further improves on its operational efficiencies. Note the final part of that statement – internal efficiency, and not sales/marketing efforts, as P2 sales is limited only by production. Basically, it sells whatever it can make.

By the way, Perodua sold a record 282,019 units last year, a whopping 48.2% increase over 2021 sales. This year’s 314,000 units target is 11.3% higher than 2022’s record haul. That’s some growth.

“Looking ahead, we expect both production and sales to continue their uptrend as demand for our vehicles remain healthy. For example, our recently launched Axia E was well received and our ready stock of 2,500 vehicles were completely distributed within 48 hours,” Zainal added, referring to the relaunch of the ‘driving school spec’ old Axia with a manual transmission.

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Danny Tan

Danny Tan loves driving as much as he loves a certain herbal meat soup, and sweet engine music as much as drum beats. He has been in the auto industry since 2006, previously filling the pages of two motoring magazines before joining this website. Enjoys detailing the experience more than the technical details.

 

Comments

  • That Axia sales being a new model is not as good as they hope. You just can’t talk your way out for being more expensive – price optimized konon.

    People just want a simple car to move around. And no one wants that eco-idle.

    Like or Dislike: Thumb up 10 Thumb down 1
    • ioma fan #1 on Jul 07, 2023 at 1:52 pm

      eco-idle = garbage cheat code to get eco certification.

      Like or Dislike: Thumb up 16 Thumb down 0
      • Soshj on Jul 07, 2023 at 3:49 pm

        I burnt my BMW eco-idle.

        Like or Dislike: Thumb up 2 Thumb down 0
        • Dah Menang Semua on Jul 08, 2023 at 11:10 am

          1st – Bezza (40.5K)
          2nd – Myvi (32.3K)
          3rd – Axia (28.2K)
          **Indicated DNGA-Axia was overpriced;

          Like or Dislike: Thumb up 11 Thumb down 1
          • Eugene LAI on Jul 10, 2023 at 7:00 am

            how about others??
            PD Aruz, Ativa, Alza?? How many unit?

            Like or Dislike: Thumb up 5 Thumb down 0
          • Dah Menang Semua on Jul 11, 2023 at 9:52 am

            Just simple guess …
            4th – Alza (26K) as the best <100K
            5th – Ativa (13K) as 50% of Alza
            6th – Aruz (5K) niche high-rider

            Like or Dislike: Thumb up 2 Thumb down 0
    • ioma less intelligent on Jul 07, 2023 at 1:59 pm

      Kecoh la kau. Jual mahal salah, jual murah salah.

      Like or Dislike: Thumb up 6 Thumb down 5
  • Ground europe passenger on Jul 07, 2023 at 12:39 pm

    Bezza premium x the best, without those eco idle or auto cruise junk. Retrofit leather seat and reverse camera perfect for e-hailing. But 1.3cc merely go up genting at 60km/hr with some hard push effort. Persona 1.6cc better but with slightly higher fuel economy.

    Like or Dislike: Thumb up 7 Thumb down 1
  • Mohd Salleh on Jul 07, 2023 at 1:01 pm

    its sad to see statistics such as these. meaning malaysians in general are still just scrapping by, only afford the cheapest model even from a protected national car.

    Like or Dislike: Thumb up 9 Thumb down 3
  • Ahlokekor Anwarkor Hamidikor(AAH........) on Jul 07, 2023 at 1:02 pm

    The only sore thing about P2 is unrelenting price revision upwards.
    It is one thing to boast blockbuster sales.
    It is another matter to reward the fanboys with a better more affordable pricing .
    Perodua,surely you could do better than just reporting blockbuster sales.

    Like or Dislike: Thumb up 2 Thumb down 0
    • P2 fan girl on Jul 07, 2023 at 1:54 pm

      sampai bila nak bagi tongkat kepada kereta nasional. dah berapa tahun bikin kereta tapi masih macam tai? baik gulung tikar terus supaya tak payah naikkan harga kereta import bagi kegunaan anak tempatan!

      Like or Dislike: Thumb up 1 Thumb down 2
      • Keyboard warrior on Jul 07, 2023 at 4:29 pm

        Government has changed several times yet nothing has changed. All sweet talkers but no go. None of them are competent

        Like or Dislike: Thumb up 1 Thumb down 0
  • Justice on Jul 07, 2023 at 1:04 pm

    144k substandard cars on the road

    Like or Dislike: Thumb up 7 Thumb down 9
  • hazri on Jul 07, 2023 at 3:54 pm

    bersepah bezza atas jalan raya. nak pesan satu je, kalau rasa nak bawa slow tolong jangan stay lane kanan ya.

    Like or Dislike: Thumb up 7 Thumb down 1
  • ilon mouse on Jul 07, 2023 at 5:38 pm

    Ugly car tops the chart. Smh

    Like or Dislike: Thumb up 5 Thumb down 5
 

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