Chinese electric vehicle maker BYD has announced that it will drop its ‘Build Your Dreams’ brand name badging on the rear on the Atto 3 SUV and Seal sedan sold in Europe. The move will also cover its vehicles sold in the UK.
The brand entered the UK market in March this year with the Atto 3, and is set to expand its range of offerings there with the introduction of the Seal and Dolphin hatchback. As Auto Express reports, the company made the decision to remove the badging, which spells out its name alphabetically, following customer feedback on it in several European markets, including the UK.
Company executives said the lengthy badging across the rear has proven divisive among both those buying and selling its cars, with some parties suggesting that the aspirational message highlights BYD’s Chinese origins.
The announcement was made during the European launch of the Seal. According to Tim Bryant, BYD’s European customer experience manager, the badging on the Seal will be simpler and cleaner as a result of the feedback. “I’m pleased to say that we’ve listened to customer feedback and thanks to our rapid supply chains, Seal models for Europe will have discrete badging,” he said.
The publication added that the badging is also being dropped from the tailgate of current production Atto 3s for the market, and these will find their way into UK stock in due course. The name will however remain on the Dolphin for the foreseeable future. On the Dolphin, instead of being affixed badges, the brand name is stamped into the tailgate pressing, and as such removing it would be too costly.
Looking to sell your car? Sell it with Carro.
XYZ
on 
Alan
on 
Dah Menang Semua
on 
Lets See
on 
Mimi
on 
ROTI CANAI
on 
Our dream is to colonize the world
on 
Lol
on 
Unknown
on 
Arigato
on 
Peppa
on 
vi.02xx23
on 
Richard Tee
on 
Arigato
on 
Masami
on 
USSR collapsed because communism failed
on 
MichaelJack
on 
Happy 60th Malaysia
on 
James KWON
on 
Chris Lau
on 
RN
on 
Uncle roger
on 
mr1031
on 
Mr Fakta
on 
Jack
on 
Last Trump
on 
Yeahsure
on 
suomynona
on 
Fucukyongtaufoo
on 
anonymous
on 
Ong Mah Li
on 
ZUSKOPI
on 
DonkeyKong
on 
Mirza
on 
wan
on 
MYOB
on 
Newme
on 
albag
on 
imprezzed
on 
Ben Yap
on 
hazri
on 
AI-generated Summary ✨
The comments focus mainly on the controversy surrounding BYD dropping the "Build Your Dreams" badging in Europe, with criticism from some users who find the branding cringeworthy or cheap-looking, and others quipping about the company's marketing choices. Many express boredom or annoyance with the company’s advertising language, while some defend the brand, emphasizing their EV tech and price point. There is also a broader discussion about China’s political system, with differing opinions on communism and democracy, sometimes veering into off-topic political debates. Overall, the comments show mixed reactions: some find the branding tactless and unnecessary, while others highlight the brand’s reputation for EV innovation and affordability. The tone varies from humorous to critical, but most comments relate to the branding decision and its reception.