Chinese electric vehicle maker BYD has announced that it will drop its ‘Build Your Dreams’ brand name badging on the rear on the Atto 3 SUV and Seal sedan sold in Europe. The move will also cover its vehicles sold in the UK.
The brand entered the UK market in March this year with the Atto 3, and is set to expand its range of offerings there with the introduction of the Seal and Dolphin hatchback. As Auto Express reports, the company made the decision to remove the badging, which spells out its name alphabetically, following customer feedback on it in several European markets, including the UK.
Company executives said the lengthy badging across the rear has proven divisive among both those buying and selling its cars, with some parties suggesting that the aspirational message highlights BYD’s Chinese origins.
The announcement was made during the European launch of the Seal. According to Tim Bryant, BYD’s European customer experience manager, the badging on the Seal will be simpler and cleaner as a result of the feedback. “I’m pleased to say that we’ve listened to customer feedback and thanks to our rapid supply chains, Seal models for Europe will have discrete badging,” he said.
The publication added that the badging is also being dropped from the tailgate of current production Atto 3s for the market, and these will find their way into UK stock in due course. The name will however remain on the Dolphin for the foreseeable future. On the Dolphin, instead of being affixed badges, the brand name is stamped into the tailgate pressing, and as such removing it would be too costly.
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yes, remove it!
They should have been in the property development business.
due to grammar mistake
… Build Your Dream”s”
Do you only have one dream? Then dream bigger
U shall able to find answer online
“Lets See” is s****k
blunders
CHINESE COMMUNIST PARTY
Proton also under CCP..but malaysian loved it
Yet a certain Kominis entity here hate CCP
I love comunism. Best ideology in the world. Communist = community = for the people. That is why the evil western leaders hates it and wants us to hate it as well. Democracy = sapu and songlap from the people
As if china is very innocent, saint and pure. LMAO
In 1975, communists held 53 people hostage at an office building in Jalan Ampang, KL. Most likely you didn’t know about this incident & also you weren’t born then & thus, may be you’ll be forgiven for loving communism.
Just give South China Sea to CCP
So, how’s the weather in Hanoi?
@Peppa, you want to see how communist and democratic gov works and who is better, just buy a plane ticket and visit china then fly to india. I need not say more..lol. People in india kena songlap badly
Why do you choose only India & China for comparison?
For countries with democratic governments, why don’t you choose Finland? Is it because it tops the list in the UN’s world happiness report?
For countries with communist governments, why don’t you choose North Korea? Is it because it still represents the true ideals of communism?
The USSR would have been an ideal choice as it was the pioneering communist ruled country, but it doesn’t exist anymore.
Why I choose india and china for comparison?? What a stupid question. That is the best comparison. Both started off the same with same amount of population. One chooses communism while another one adopted their colonist’s system. Lool at the results. Stop using western countries to say if their system is good or not. The west is rich because they steal from other countries including from india. You argument is so stupid
The people of China did not happen to hold a referendum & chose communism to be their system of government. It came out of the barrel of the gun, so to speak, after the communists defeated the nationalists in a civil war.
And of course, you as usual say the west is bad, but a communist lover like yourself appears to have forgotten that the founders of modern communism were also from the west.
If communism was that fantastic & great, why did the USSR disintegrated?
Either you’re rather forgetful about history, or you’re just plain stupid.
You are afraid of Finland being a good example of western democracy. Finland didn’t colonise other countries. Finland was under Swedish rule for more than 600 years. Then it became part of the Russian empire for about 108 years and later became independent after the fall of the Russian empire, caused by the communist Bolshevik revolution. But about 20 years later, Finland had to fight off an invasion by the communist Soviet Union. Today, Finland remains an independent democratic nation, but the USSR doesn’t exist anymore because communism had failed.
So many sohai thinks western democratic system is good. Hahaha. China is currently using hybrid communist and meritocratic system. Only the best people with hishest merits after years of scrutiny can make it to top position. Democratic system only allows those with cable who pandai cakap only to win. No wonder you so stupid. So enjoy your continuous cycle of Elect & Regret. 95% chance regret rate. Look at india, a tea seller with zero past experience also can be PM. Hahahahaha. What a joke. I prefer those that are capable with years of hard work to lead my country instead.
You are the sohai to think that you can be communist & be Malaysian at the same time. For already 66 years in the peninsula & coming 60 years in Sabah & Sarawak, Malaysian citizens have already accepted the constitutional monarchy parliamentary democracy as the system of government. If you believe communism is the best ideology in the world & that democracy is bad, you should move to a communist country of your choice where your ideals should come true, and renounce your Malaysian citizenship. No need anymore for you to post comments at a Malaysian portal like PT.
wait, how come the opposite of communism is democracy? CCP even has democracy as one of their core values!
The opposite of communism should be capitalism, ironically which is what make the today’s ccp successful.
*how come the opposite of communism is democracy?*
Didn’t you notice that in a communist ruled country, the communist party doesn’t allow other political parties to exist? The communists also do not hold elections for their citizens to choose who to run the government.
*CCP even has democracy as one of their core values*
If you are referring to their internal party elections, voting is only by party members, not the common citizens, and is likely to be staged.
*The opposite of communism should be capitalism,*
Yes, that is ideologically correct.
*ironically which is what make the today’s ccp successful.*
Over the years, state controlled economy system which is championed by the communist ideology, had proved to be inefficient. By the end of the 1960’s, PRoC’s economy was stagnating, lagging behind the economies of neighbouring non-communist countries. There were people in the communist party who wanted to do something about it, but they could only do so after the death of chairman Mao. Then, PRoC’s economy was gradually reformed towards the free market economy. When the collapse of the USSR indicated that communism had failed, PRoC communist party had no choice but accelerate its economic reforms, because it wants to stay in power.
Like it or not, the Soviet Union did really collapse in December 1991 because communism has failed. Increasing the number of thumbs down or dislikes won’t change this fact, and it only indicates losing touch with reality or simply childish behaviour.
if people buy Geely cars under proton its because they believe in local brand good nationwide service and at least proton has fan base. if Geely was meant to be by itself it would flop completely. BYD is well known for their buses and trucks and EV tech and cheap price than is why people buy but again China car means zero resale.
So we all buy communist, use communist, study communist, love communist, by the mean of your perspective
Please for goodness sake apply this here in Malaysia too! That entire text is godawful and to look and read!
The problem with China made logo….it tacky and cringe. Build your dream….better put bei yan diu.
just promote and sell your car, stop putting your ideas into the customer..its not your concern
And please redesign the cringe interior…guitar string and round biscuit aircon vent? Come one, it look cheap and funny.
For a EV price more than RM140k, guitar string design really a big down, but i think most people bought this car doesnt really care about it, perhaps exterior is more attractive to them, the odometer screen look like driving a cartoon car, frankly not my taste at all…and i wont buy….
BYD: Mummyyy….the whites are bullying us
Xi Jin Ping: Change your name la sohai
You bully them?? LMAO they most likely DESTORY you, ranning your FOUL MOUTH does not help
You bully them?? LMAO they most likely Destory you, your last resort: running your FOUL MOUTH does not help
You bully them?? LMAO they most likely Destory you, your last resort: running your FOUL MOUTH does not help
cringy AF
use BYD instead of Build Your Dream, otherwise, its kind of look cheap….
That’s a soft power fail
Now people will think BYD – Build Your Debt.. lolz
Malaysian: Please drop it
BYD: *doesn’t care*
European: Please drop it
BYD: BYD to drop ‘Build Your Dreams’ rear badging on Atto 3 and Seal EVs in Europe following customer feedback
Lovely people so kind and considerate
Beat Your Donkey
How about this?
LOLLLL what a chingchong company.. not aware that the world doesn’t admire tasteless chingchong design elements like this
Even Cherry drop its name and their car known as Omoda instead.
China like to write sentences on anything they sell. I’m just wondering how Malaysia can except a car that put a “tag line” on their production car, only for Europe people to complaint about it. Being a cheap e-car, having that tagline stamp on the car, make it really cheap almost like a toy. Nobody care your actual name behind BYD, be it “Buy Yesterday Dinner” or “Blow Your D**k”
Bro, its still Chery Omada.. and Chery is everywhere on the car
Like it then Buy dislike it MYOB. Commenting with negative feedback doesn’t benefit to anyone’s. As long as the buyer’s love the car they don’t feel awful.
Typical cringey mainland tagline. Luckily they didnt put “Decendants of the Dragon”
should have removed it before releasing to market.. such a lame and cringe badging
Wow…..do really need customer feedback to realize how cringe that branding is lmaoo
should’ve just put “Brings You Death”…. Brand will become popular with controversial tagline.
i thought “Ben Yap Dumbass”
so power of dreams is POD? fortunately honda never put this tagline to rear bonnet.