Following overseas launches in Indonesia, Australia and Brunei, the Proton Suprima S arrives in Thailand. The hatchback has turned up at the ongoing 2013 Thai Motor Expo, and is available in a sole Premium variant for 805k baht (RM80,900), on-the-road. It joins the Preve, Saga FLX, Gen 2 and Exora Bold in Proton’s Thai range.
“The global automotive landscape is now more competitive than ever,” said COO Hisham Othman. “However, despite the challenges we face from our competitors, we remain confident that the brand will keep growing, and our products will continue to be well received here, as the Suprima S joins a strong stable of Proton models in Thailand.”
The Proton Suprima S was launched in Brunei only last week, also in a sole Premium variant. Australia is the only overseas country so far to get more than one variant – the GX and GXR mirrors our Executive and Premium variants respectively in terms of equipment.
We reported recently that Proton has plans to re-enter the UK with three new models – they should be the Exora Bold, Preve CFE and Suprima S. The Suprima S is set to offer a six-speed manual version in Australia and the UK from next year. South Africa is another mentioned target export market, but when that will happen is unknown at this juncture.
Gallery includes photos from the Brunei launch.
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AI-generated Summary ✨
Comments on the Proton Suprima S launch in Thailand are mixed but mostly critical, highlighting concerns about safety features, build quality, and pricing. Many users express disappointment with the car’s body structure, lack of VSC, and the absence of features like knee airbags, especially at the price of around RM80,900, which rivals Japanese compact sedans. Some mention the car's design, particularly the rear, as unattractive or boring. There's skepticism about Proton's success and popularity in Thailand, with many believing that Proton cars are rarely seen on the streets there and comparing Proton unfavorably to more established brands like Toyota, Honda, and Mitsubishi. Others criticize Proton’s marketing approach, pricing strategy, and the car’s overall value, suggesting that Thailand buyers might prefer more reliable or better-known alternatives. Several comments also reflect regional rivalry and doubt Proton’s future success in foreign markets.