Live photos from Peugeot 408 launch in Beijing

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We now have some real life photos of the new Peugeot 408 live from the car’s unveiling in Beijing. After all, professionally shot product images may sometimes be different from how the car looks in real life, so these live photos give us a better idea of how the car looks like and zooms into the small details as well.

The notchback styling of this ’308 Sedan’ is definitely executive much better than the 206 Sedan or 207 Sedan. Because of the extended 2,710mm wheelbase, the roofline can be made curvier and more natural while still giving the car sufficient rear headroom.

The rear three quarter view reminds me a little of the pretty neat looking Peugeot 406 Coupe, which was referred to by PSA design director Jean-Pierre Ploué not too long ago as one of the last really good looking Peugeots – which will hopefully change with the new design language on the SR1.

Anyway, we also have a live video recording of the reveal for you to enjoy. Please head on to gallery and video after the jump!

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About the Author

After dabbling for years in the IT industry, Paul Tan initially began this site as a general blog covering various topics of personal interest. With an increasing number of readers paying rapt attention to the motoring stories, one thing led to another and the rest, as they say, is history. An avid electronic gadget aficionado as well as big-time coffee lover, he's also the executive producer of the Driven motoring TV programme.

Comments

  1. reubenhot says:

    Nice !!! Eh, You, the girl…. Outta the way, wanna see the beauty(Car) behind you
    :-P

    Reply Thumb up 0 Thumb down 0
  2. mibs says:

    the back tail light……………………

    Reply Thumb up 0 Thumb down 0
  3. TheGunner says:

    Paul, any idea what's the rear suspension architecture? I was told it's different from the 308, but the actual design is not confirmed.

    Reply Thumb up 0 Thumb down 0
  4. Simpan Buku says:

    Nice FRENCH Flair design

    Reply Thumb up 0 Thumb down 0
  5. petrol-head says:

    Nice design & car, but it also carries 2.0 more to like "replacement" of 407 but it stated is NOT, so I guess this is another brand new model. Hopefully our Government plan, in luring European car makers setting up manufacturing hub works well. Then at least we able to drive better quality cars, other than Japanese.

    Reply Thumb up 0 Thumb down 0
  6. Dhion Malaysia Datin says:

    Nice, esp the girl who's standing next to the car LOL

    Reply Thumb up 0 Thumb down 0
  7. chaku says:

    again with this kinda face?boring already.

    Reply Thumb up 0 Thumb down 0
  8. tienzyee says:

    I've been waiting for Peugeot to make their presence more noticeable for long. Now bring on 207cc!

    Does anyone knows how this "408" boot are opened?

    I recalled most Pug can be unlocked by pressing the button 0 or the lion logo at the boot.

    Reply Thumb up 0 Thumb down 0
  9. joekunza says:

    design same like proton persona.

    Reply Thumb up 0 Thumb down 0
  10. kyy says:

    the real light look like putra. !

    Reply Thumb up 0 Thumb down 0
  11. albagmane says:

    the rear gives me a feeling tat its kinda out-dated though… wonder where i saw this design before…

    Reply Thumb up 0 Thumb down 0
  12. Aminbotak says:

    The front kinna smile also… not that Mazda kinna smile laaa…

    Reply Thumb up 0 Thumb down 0
  13. The Royal Academy of says:

    joekunza said,

    January 27, 2010 @ 2:28 am

    design same like proton persona.

    kyy said,

    January 27, 2010 @ 3:30 am

    the real light look like putra. !

    ———————————-

    fools who try compare everything with proton. idiots.

    Reply Thumb up 0 Thumb down 0
  14. azrai says:

    Quite nice for a hatcback turned into sedan. It resemble 406 really. Naza, bring it in.

    Reply Thumb up 0 Thumb down 0
  15. 405 says:

    chaku said,

    January 27, 2010 @ 2:23 am

    again with this kinda face?boring already.

    thats their identity….

    Reply Thumb up 0 Thumb down 0
  16. lowprofile says:

    tienzyee,

    the 207CC has been available in malaysia since 2008.

    Reply Thumb up 0 Thumb down 0
  17. NiceCar says:

    design like persona? what a nice joke!

    Overall design not bad, but i dont really like the car tail light and tail design.. it seem like previous model 405..

    Reply Thumb up 0 Thumb down 0
  18. vnoz says:

    i agree with Jeojkunza.. i does look like persona

    Reply Thumb up 0 Thumb down 0
  19. DD says:

    any turbocharged version?

    Reply Thumb up 0 Thumb down 0
  20. timber8115 says:

    Kyy,

    Totally agree with you!

    Reply Thumb up 0 Thumb down 0
  21. P2 says:

    Probably a new TAXI series gonna come out soon enough. May be we could see Samy Naceri drive this new baby. Hope Luc Besson and Gerard Pires come out with the new film.

    Reply Thumb up 0 Thumb down 0
  22. dog says:

    abit too cute!

    Reply Thumb up 0 Thumb down 0
  23. Perghhhh.. says:

    the girl picture not too clear.. damn… cannot see the beauty of the Beijing girl..damn…

    But the side mirror mostly like Personas.. so, any comment from Basher? previously they said Persona side mirror got a lot of blind spot…

    Perghhh…

    Reply Thumb up 0 Thumb down 0
  24. arif says:

    haha yup it design just likely like persona….haha

    Reply Thumb up 0 Thumb down 0
  25. "70 Plymouth Ba says:

    Nice "CAR"..mmmphhh….

    anyway, talking about the car that used in movie like French movie taxi, why Malaysian movie does not used Malaysian car to be sidekick for hero, u know like to be drift, sprint, street race or whatever moves la.. i don't want to mention the particular movies..

    come on Malaysian movie directors, do not under estimate Malaysian cars and our local tuner. I already saw with my true eyes that PROTON SATRIA doing drift at Dataran Merdeka long time a go..so, my suggestion, reconsider again about Malaysian car capability!

    Reply Thumb up 0 Thumb down 1
  26. mu77 says:

    Seriously i think its broing..

    Reply Thumb up 0 Thumb down 0
  27. kimi_ says:

    Why copy persona???

    Reply Thumb up 0 Thumb down 0
  28. Kz says:

    hmmm.. no interior look ?

    Reply Thumb up 0 Thumb down 0
  29. Arashikage says:

    For a car with an "attached" boot, it's beautiful from the sides. Not like old Honda City or Suzuki SX4 sedan that looks like a plastic surgery gone wrong.

    Reply Thumb up 0 Thumb down 0
  30. aksMs says:

    Hmmm….I feel that the overall look of this new Pug is backward. Except for the front view. If put it side by side with the current facelifted 407, I'd still choose the 407 as a better looker. The rear very much look like the aging 406 Coupe. My family just bought a 407 just a month ago and somehow I don't feel like it's gonna be out dated by the new 408. Was it just me? Anyone else?

    Reply Thumb up 0 Thumb down 0
  31. nighttrain says:

    308 with a butt and call it 408? Whenever you attach a butt to a hatch, it's always ugley. Except for persona. I suppose the Malaysian version of 408 will be a standard executive sedan instead of this one?

    Reply Thumb up 0 Thumb down 0
  32. Mazda 3 MPS says:

    this car similar to persona????????…very funny guys

    Reply Thumb up 0 Thumb down 0
  33. La Vecchia Signora says:

    Cmon,comparing Peugt with P1?

    Cmon la brader….mai mai ke?as if lu compare kasot Clarks n Bata lah Bai!!

    Reply Thumb up 0 Thumb down 0
  34. The Who.. says:

    I thought it was a vios b4 i read the title..

    Reply Thumb up 0 Thumb down 0
  35. La Vecchia Signora says:

    The Royal Academy of Proton Bahsers – U sir, I couldnt disagree

    Reply Thumb up 0 Thumb down 0
  36. Jimmy Dean says:

    I think 407 looks much better as it is based on D-class platform while this 408 is derived from C-class platform. I don't think 408 is a good name coz 407 is much larger and more luxurious.

    Reply Thumb up 0 Thumb down 0
  37. SY0H says:

    Arghhh, can't see the girls clearly!

    Reply Thumb up 0 Thumb down 0
  38. Perghhhh.. says:

    SY0H said,

    January 27, 2010 @ 6:00 pm

    Arghhh, can’t see the girls clearly!

    ————-

    Pstttt.. Paul, any close up picture of the girl.. hehe..

    the rim sport sooo boring…

    Reply Thumb up 0 Thumb down 0
  39. lowprofile says:

    the 408 does NOT replace the 407. the 407 replacement is the 508. the 408 is a new model that is more spacious than the 308 and is larger than its direct competitors in the c-segment. it will be sold alongside the 308 where both models are available.

    Reply Thumb up 0 Thumb down 0
  40. Ken says:

    looks new but looks ugly…. poor choice by them.

    Reply Thumb up 0 Thumb down 0
  41. kanasai says:

    looks like persona??? this is one of the funniest joke i ever heard.

    go check you eyes la, hahahahah XD

    Reply Thumb up 0 Thumb down 0
  42. kanasai says:

    why don't you say BMW also copy P1 design, hahahahahahahahah!!!!!!

    Reply Thumb up 0 Thumb down 0
  43. Mazda 3 MPS says:

    lol….in similar fashion to the proton fanboys………..armani suit also copy the fabric use on proton seats

    Reply Thumb up 0 Thumb down 0
  44. FFIVE.GIVE ME FIVE~G says:

    for those who comparing PUG with proton..

    go get a life please!!!!

    Reply Thumb up 0 Thumb down 0
  45. The Royal Academy of says:

    the models also copy their dress from proton, the color of the dress like the one on persona XD

    Reply Thumb up 0 Thumb down 0
  46. pulltea says:

    How come still 4 gear AT ? It's already 2010, at least give 5 gear AT lah.

    Reply Thumb up 0 Thumb down 0
  47. kanasai says:

    not to forget that they also copy the tyres from proton. total 4 tyres attached to this car. OMG!!!

    Reply Thumb up 0 Thumb down 0
  48. mazdAstina says:

    my opinon…. this car will flop. come on… even the 308 looks better both front n back. if the 408 is a PUG, it's a bull dog!

    Reply Thumb up 0 Thumb down 0
  49. BKS-KCH says:

    The back light remind me of Proton Putra….. I hope I 'm wrong, but twice looks it seemed very close.

    Reply Thumb up 0 Thumb down 0
  50. intermilan says:

    perhaps people only with local m'sia knowledge and exposure will said it look like persona or putra. *sigh*

    if they have wider exposure, they might said the sweeping backlight look like the executive 607. alas, its kinda a 'safe' design.

    but i guess the target market (i.e. china), largely prefer such design language. it is not a Peugeot with the most aggressive or sporty design language, that for sure.

    Reply Thumb up 0 Thumb down 0
  51. tehO says:

    chunn… the gals la ;-)

    Reply Thumb up 0 Thumb down 0
  52. tehO says:

    nice gals…

    Reply Thumb up 0 Thumb down 0
  53. tehO says:

    nice… gals.

    Reply Thumb up 0 Thumb down 0
  54. Harry says:

    Wah never knew this car look so Handsome!

    Reply Thumb up 0 Thumb down 0

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