Proton has announced that its largest ever outdoor showcase is set to take place next week at the Bukit Jalil National Stadium. The POWER OF 1, as it’s called, will commemorate the company’s technology advancements, engineering achievements, innovation and motorsports success, among other things.
The five-day mega event, which runs from March 14-18, will be spread over an area of 35,000 sq metres at the stadium’s Car Park A, B and C, which has been transformed to accommodate a technology exhibition, sales and promotion area, as well as a mini circuit. The showcase will run from 10 am to 10 pm daily, and admission is free.
Supposedly, visitors will also be able to catch a glimpse of the upcoming P3-21A at the event. Over the five-day period, people will be able to watch teasers of parts of the car being put together in front of their very eyes, acccording to Proton MD Datuk Seri Syed Zainal Abidin.
The engineering and technology showcase will feature a number of interesting exhibits on the various technologies utilised to develop the safety, performance, styling and comfort of a Proton car.
Some of the highlights here include an engine “strip show,” where engineers will take apart and put back together an engine in 10 minutes. There’s also a car configurator visitors can experiment with, which will enable them to ‘design’ the car of their dreams.
Elsewhere, visitors will also be able to take a closer look at the award-winning Exora Range Extender Electric Vehicle, which won two awards at the Brighton to London Future Car Challenge last November.
For motorsports enthusiasts, there will be stunt driving and demonstrations by Lotus Cars Malaysia, as well as from the company’s performance arm, R3. Also scheduled to make a track appearance is the Lotus F1 car, which will be in town for the 14th running of the Petronas Malaysian Formula One Grand Prix.
Proton will also be organising an autocross and time attack using Proton and Lotus cars with the final race to be run on March 18. There’s also a specially-constructed mini circuit at the heart of the event site, where the public can catch Alister McRae demonstrating the power and performance of the APRC-winning Satria Neo S2000 rally car.
Those interested in purchasing existing Proton and Lotus cars can also enjoy the best deals ever during the POWER OF 1, with great deals to be had on selected models, valid only for the duration of the event.
In conjunction with the event, Proton will also be running an exclusive ‘Buy and Win’ contest, with the grand prizes of two I-Race Day tickets, which entitles the holders to a once-in-a-lifetime opportunity to be an F1 driver for a day, under the Lotus F1 I-race programme.
There’s also a ‘SMS and Win’ contest, which has three Proton cars as grand prizes. Other attractive prizes include complementary tickets to the upcoming Petronas Malaysian Formula One Grand Prix at Sepang International Circuit, Proton merchandise and vouchers, and a Lotus track day experience.
The event, Syed Zainal added, is a tangible expression and experience of Proton’s ‘Committed to be Better’ brand promise. “This event is a way of saying thank you to Proton car owners, customers, and most importantly – all Malaysians, who are our most important stakeholders,” he said.
“We have come a long way since our inception, and would not be where we are today without the support of the public, whose continued encouragement had been instrumental to the success of the national car project.”
“This is something that we are proud to share with Malaysians, and it is our hope that after visiting the showcase, everyone will leave with a better understanding of everything that is Proton – how far we’ve come, and the journey that awaits us from now on,” he added.