Suzuki is getting out of the car business in the USA. The company says it will file for Chapter 11 bankruptcy reorganisation and focus on selling motorcycles, all-terrain vehicles and outboard engines for boats, the Associated Press says. AP adds that the US filing is unrelated to Japan’s Suzuki.
It was reasoned that in recent years, Suzuki tried to blend the design cues of its motorcycles in its cars, like the smart looking Kizashi midsize sedan. But its marketing lacked the muscle of bigger, stronger rivals, pushing it to the margins.
Suzuki sold 21,188 cars in America so far this year, down 4.7% from a year ago, according to Autodata. The big seller was the SX4 crossover, accounting for about two-thirds of sales.