Automobiles Citroën has appointed Naza Euro Motors (NEM) as the official distributor for the Citroen brand in Malaysia, effective Jan 1, 2013.
Things will kick off for the brand and NEM with the opening of a 3S outlet in the Klang Valley by the end of February, which is when the model line-up to be brought in by NEM will be announced – no details, but expect to see a different (and expanded) range from previously. The month will also see the introduction of an official website.
In the coming months, new Citroën 3S centres are expected to be launched in both the northern and southern regions. Elsewhere, a dedicated call-centre (1-800-222-808) has also been introduced for existing and new Citroën customers. With regards to existing warranties for Citroen products in the country, NEM says that it will honour all warranties given by Automobiles Citroën.
Speculation about the distributor change began last August – PSA Peugeot-Citroën was rumoured to have informed previous brand distributor Brooklands Motors back in May that it was ending its franchise agreement with the Malaysian company.
Naza already has Peugeot under its umbrella, and the consolidation of the two French marques under the same roof follows a global direction to restructure the brands together in an effort to improve efficiency.