The Naza Group is set to add Citroën to its portfolio of car brands, with the franchise due to come into the group’s hands before the year is out, according to a Berita Harian report.

PSA Peugeot-Citroën is said to have informed current Citroën distributor Brooklands Motors – which launched the second-generation C4 back in December last year – in May that it was ending its franchise agreement with the Malaysian company.

The report added that a source said that the PSA Peugeot-Citroën Group wanted to find a new company to develop the brand in Malaysia because it felt that the brand was not getting proper support, especially in terms of investment in brand development and after-sales services. The bid to improve sales is also another reason for the change.

The Naza Group, when contacted, said it was unaware of such developments and declined to comment on the matter.

Such a move would mean that both the Peugeot and Citroën marques would be consolidated under the same umbrella. The Naza Group already has the Peugeot brand, as well as that of Kia and Chevrolet, among others, so adding Citroën into the mix would be a logical choice, synergistically.

The consolidation of the two French marques under the same roof is looking to be a global affair. In an effort to improve efficiency, PSA has already restructured operations in the UK, Germany and other markets, and Australia is also set to follow suit.

The current Citroën importer there, Ateco Automotive, has already indicated that its distribution arrangement with the French automaker will cease at the end of this year, with current Peugeot importer Sime Darby Motors Australia set to take up the Citroën franchise. A formal announcement of the switch in Australia has not been made, but is expected in due time from PSA.