Automobiles Citroën has appointed Naza Euro Motors (NEM) as the official distributor for the Citroen brand in Malaysia, effective Jan 1, 2013.
Things will kick off for the brand and NEM with the opening of a 3S outlet in the Klang Valley by the end of February, which is when the model line-up to be brought in by NEM will be announced – no details, but expect to see a different (and expanded) range from previously. The month will also see the introduction of an official website.
In the coming months, new Citroën 3S centres are expected to be launched in both the northern and southern regions. Elsewhere, a dedicated call-centre (1-800-222-808) has also been introduced for existing and new Citroën customers. With regards to existing warranties for Citroen products in the country, NEM says that it will honour all warranties given by Automobiles Citroën.
Speculation about the distributor change began last August – PSA Peugeot-Citroën was rumoured to have informed previous brand distributor Brooklands Motors back in May that it was ending its franchise agreement with the Malaysian company.
Naza already has Peugeot under its umbrella, and the consolidation of the two French marques under the same roof follows a global direction to restructure the brands together in an effort to improve efficiency.
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AI-generated Summary ✨
Comments generally express optimism about Naza Euro Motors as the new distributor for Citroën, hoping for better service, pricing, and product offerings compared to previous franchises. Enthusiasts are excited about the possibility of CKD assembly and introducing models like the C4L, DS5, and C3 II, with some suggesting bringing in higher-spec DS models to elevate the brand's image. Many appreciate Naza's track record with Peugeot, believing they can improve Citroën's standing in Malaysia. However, there are concerns about reliability, pricing strategies, and after-sales service, with some emphasizing the need for proper training and service centers. The overall sentiment is hopeful that this partnership will lead to a stronger presence of Citroën in Malaysia, with features like better warranties and competitive pricing being focal points.