After a three-year hiatus, the Kuala Lumpur International Motor Show is back this year. KLIMS 13 will be held from November 15-24 at usual location Putra World Trade Centre (PWTC), KL. The theme for the show is “Efficiency n Motion”.
The Malaysian Automotive Association (MAA) announced KLIMS 13 in a launch event this morning, officiated by Datuk Seri Mustapa Bin Mohamed, Minister of International Trade and Industry. The event incorporated a signing ceremony between Datuk Aishah Ahmad, president of MAA, and Datin Paduka Marina Mahathir, chairman of Interexpo, show manager of KLIMS 13.
“Malaysia is the third largest market for passenger cars in ASEAN. KLIMS 13 will offer Malaysia’s auto industry a chance to establish itself as a front-runner,” said Aishah Ahmad, who added that response from the auto industry players have been overwhelming.
Currently, 93% of available exhibition space at PWTC have been accounted for – and since space has been open to just MAA members so far, they should not have problems filling up the remainder. Slated to occupy 30,000 square metres, MAA expects KLIMS 13 to be a bigger show than the last, with exhibitors taking up bigger lots. Organisers are expecting 330,000 visitors.
Elaborating on the “Efficiency n Motion” theme, Aishah Ahmad said: “The theme echoes the ethos of this era. Efficiency, whether in product design or business operations, spurs the advancement of the auto industry. KLIMS 13 aims to fuel the excitement for automobiles with showcases of cars which transcend boundaries where mobility meets efficiency, technology meets imagination, and design meets desire.”
Looking back, we had quite a unique experience at KLIMS 2010, doing our usual motor show live coverage on home ground for the first time. Highlights include the five Pahlawan concepts by Proton (Tuah, Jebat, Kasturi, Lekiu, Lekir) and Perodua’s Bezza.