As revealed earlier this week, Perodua’s Pre-Owned Vehicles (POV) retail business is now up and running with the opening of the first POV showroom along Jalan Pahang in Kuala Lumpur. The RM1.7 million outlet, officially called Perodua KL, sells both new and pre-owned cars.
Like Toyota Topmark and BMW Premium Selection, Perodua POV’s cars come with assurances that one does not get from a regular used car dealer. Peace of mind is the main selling point here, and the cars sold come with up to 18 months of extended warranty (for the engine and transmission). The cars have been refurbished and given a 165-point check by Perodua, also to ensure the car is “free from body cut and join”.
Perodua says that there are no hidden charges involved, and Perodua Total Protect comprehensive insurance coverage and auto assist is available.
We paid the showroom a visit yesterday (gallery below) and saw Myvis, Axias and Vivas on sale. Two units of the Myvi 1.3X from 2015 were advertised for RM36,500, and there were some base spec cars for basic motoring – a 2014 Viva 660 EX manual for RM15,500 and a “driving school spec” 2014 Axia 1.0E for RM19,000.
Those looking for refurbished kei cars such as the Kelisa and Kenari will have to look elsewhere – POV absorbs cars that are up to seven years old, as vehicles older than are harder to refurbish for resale.
Only Perodua cars will flow back into the POV business – other makes traded in will continue to be wholesaled to used car dealers, as practised since 2013. Perodua president and CEO Datuk Aminar Rashid Salleh previously told paultan.org that the establishment of POV will help Perodua have some form of control over resale values. It will also serve as an alternative to new car customers in challenging economic times.
“We understand that cars are still needed to get around yet many are unable to own one. Our pre-owned vehicle business offers affordable cars with extended warranty for selected vehicles,” said Perodua Sales MD Datuk Dr Zahari Husin.
The Malaysian auto market leader has been planning this for quite some time now. The original plan was for POV to kick off in the final quarter of 2015, before the launch was delayed to 2016. Perodua bosses have cited the challenges of securing an appropriate location as the reason for the delay.
GALLERY: Perodua POV showroom at Jalan Pahang, KL
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See how clever the Japs are. This is what you call Japanese brains. Daihatsu planned all this to come out with Perouda’s own Used car division. Just like BMW Premium Selection.
Bravo to Perodua.
You see Proton, until today, 30 yrs later, still got no professional used car division. This is how stuid the management of Proton is. 30 years have passed and they don’t even cater for the lower income people who cannot afford to buy brand new but want the assurance of Proton warranty when they buy 2nd hand.
Hello DRB, u took over Proton 6 years ago, you did not think of this idea?
Becoz P1 knows their cars r gud enuff for pipu to keep using them. Meanwhile P2 owners need to replace them after warranty ends. Deswai theres plenty of used P2 to go around.
P1 takes care of owners. P2 takes care of jepunis lord.
Ha ha ha ha
johnny Boy always johnny boy. P2 too good in new model, they already have the loyal customer who willing to trade off old car to new deign and new features car.. this is business opportunity. this preowned retail benefit to existing p2 user.
maintaining a good 2nd value, meantime they can slowly boost up new model gradually. to maximize their profit.
as for P1, everyone who own a p1 as 1st car. their little is trying to get rid of p1 forever and go to other car lor. who want to own a p1 forever???!!!!
P2 as first car la not p1, pipu buy p2 coz it is cheap not becoz it is good
who want to own a p1 forever???!!!!
johny boy, no need change your name lah.
so base on your statement again show how weak is P1 and how successful is p2 now.
used to be P1 market – Malaysian 1st car. cheap but no quality.. being taken by p2 cheap and quality. beauty also lor..
now p2 trying cut throat p1 2nd car market..
Even is cost a little bit highly price compared to second-hand dealers. But it come with 18 months warranty. A good bargain.
A year and a half warranty is not good. Most used car dealership provides 1 year d. Go other countries and see their certified pre-owned warranty how. Hell, even VW, though I’ll never touch them, have better pre-owned program.
Dude, you get what you pay la. Beli 20k – 30k car, expect warranty 2-3 tahun. Compare apple to apple la.
bro.. 2nd hand car for P2, no warranty, also selling like hot cake in the market lah.
Coz it has no RV
Myvis and Axias are now more affordable, good for first car choice.
No website to check out the cars on sale?
VW and Pug have to learn from Perodua
they wont invest to rugi business lah.. as they know PUg and Vw 2nd sure die one.
RM36,500 for a 1.3 2015….used….what a joke…
Good initiative but wrong market to do so.
If Perodua is a premium brand then its a great deal. Perodua is a daily bread and butter in Malaysia.People will still choose cheap price compared to slightly longer warranty.
Think about it,whats is the probability of an ancient design engine and gearbox to fail in even 10years time?
“…the establishment of POV will help Perodua have some form of control over resale values.”
Haha, in other words means selling more expensive than market prices la.
Perhaps Produa can give an option extend warranty with some extra charge.
actually they very cleaver move.
– increase brand loyalty
– increase 2nd hand value
– increase brand image
– increase income for service center
guys.. warranty means you have to service in their service center lah.. 2 years mean 2 years earning, 5 years mean 5 years earning lor.
Whatever the reason pipu are still losers
When perodua car needs pre own…Something is very wrong