The Proton Suprima S has launched in Indonesia, its first export market since its Malaysian launch in August. Like the Preve, which launched there in June, the hatchback is available in the country solely in Premium trim, with the same specs as the Malaysian Premium variant.
As such, features include 17-inch seven-spoke wheels, Proton’s seven-inch Android-based touch-screen system with navigation, rear LED light guide, DRLs, hill-hold assist, and park assist with front parking sensors. There are six airbags, ABS and ESC with traction control, while inside there are leather seats, engine start button, shift paddles and cruise control.
“With the introduction of the Suprima S in Indonesia as Proton’s new star, we hope to capture the hearts and minds of car lovers and convince the Indonesian public that Proton remains committed in meeting the demands of customers and to continue producing a variety of products that offer driving enjoyment and satisfaction – and most importantly, cars that are safe, of high quality and value-for-money,” said COO Hisham Othman.
The Proton Suprima S costs 275 million rupiah (approx RM77k), making it cheaper than the Preve, which retails for 285 million rupiah (approx RM80k), on-the-road with insurance. Fire Red, Tranquility Black, Solid White, Genetic Silver and Atlantic Blue body colours are available. Also introduced at the launch was a new variant of the popular Proton Exora MPV, called the Exora Star FL, which gains new front and rear bumpers and lamps.
Other overseas destinations for Proton’s newest hatchback, as revealed in our interview with deputy CEO Datuk Lukman Ibrahim, include Thailand, Australia, the UK and South Africa. See our string of Proton Suprima S-related posts – including our comprehensive review – here.
Prices converted at time of publishing.
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AI-generated Summary ✨
The comments reflect a mix of reactions toward the Proton Suprima S launch in Indonesia, with some expressing optimism about Proton's entry into the Indonesian market, highlighting the affordable pricing at around RM78,000, which is competitive yet slightly higher than local Preve models. Many comments compare the prices favorably to other markets like Saudi Arabia and UAE, where Proton cars are sold much cheaper, raising questions about pricing strategies and taxes. Some express skepticism about Proton's sales performance regionally, doubting its success and pointing out the poor visibility of the model on Malaysian roads. Others criticize the pricing inconsistency, perceived high margins, and the lack of local LHD models for Europe. Overall, while some see the launch as a positive step, many comments reflect concern over pricing, sales prospects, and Proton's global competitiveness.