This is definitely a very good year for Ford. Locally Ford is now offering more than just pickup trucks and SUVs. Potential buyers now have another option in the D-Segment with the Mondeo and the Focus now has diesel power with its TDCi engine. Worldwide Ford has just recorded a US$2.1 billion profit in the first quarter of the 2010. This figure compares to a US$1.4 billion loss a year ago.
Analysts expected the Blue Oval to hit the US$1 billion mark in profits but the company surpassed that expectation with a profit figure that is about double. The bump in profits is mainly due to a 37% rise in US sales.
In Europe Ford recorded a pre-tax operating profit of US$107 million compared to a US$585 million loss a year ago. “Our plan is working, and the basic engine that drives our business results – products, market share, revenue, and cost structure – is performing stronger each quarter, even as the economy and vehicle demand remain relatively soft,” CEO Alan Mulally revealed.
The company aims to sell between 11.5 million and 12.5 million units this year in the US while sales in Europe is expected to hover over the 15 million-unit figure. The net income figure above excludes the losses of Volvo since the company is being sold to Geely.
Henry Ford’s grandson and the company’s executive chairman Bill Ford said that he has “seen this movie before” and indicated that the company cannot risk being complacent and arrogant with its financial achievements. “I know how quickly self-satisfaction can turn into self-destruction,” he added.
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Ford’s the only one who wasn’t bailed out by the American government and they’re the least arrogant of the former Big Three carmakers. That’s why they’re making a profit. Instead of making cars for the American public and forcing other people to buy them, they designed their cars to be universally accepted.
They do make profit by discarding Volvo to the Chinese (Geely) and Jaguar to the Indian (Tata).
Meanwhile, their new man behind all this actually coming from the ‘air’. Ex-Boeing top staff.
The guy was the project manager for the Boeing 777, probably the most beautiful aircraft ever produced.
But in my opinion, carmakers should not have too many brands under their umbrella. Ford & GM made that mistake in the go-go eras, too many products fighting for the same market, surely problematic.
Boeing 777, the model which was created from the feedback from the Industry. Listen to your customer and it shall reward you.
Ford and GM buy brands and trashed them. They didn’t manage them well. On the other hand, look at VW. Some of the marques under them are highly successful.
His name is Alan Mulally, find morehttp://en.wikipedia.org/wiki/Alan_Mulally
good to hear this news. Apparently, the few models that turn around their situation is Focus. Then they intro new Mondeo…and now they want to fight on B segment with the Fiesta…right strategy…make the industry more interesting. We being a customer would have more varieties.
Happy being a ford owner :)
I might try to own the new fiesta… how’s ford’s service? will it depreciate crazy like the old korean cars.
“… depreciate crazy like the old korean cars.”
True enough. To get rid of one is a pain in the as*.
Do you buy a car to be used or to resell? Why the obsession with resale value? Are you planning to use the car for only a year before selling it back? Yeah good resale value can be beneficial, but if you’re changing a car after 7 years use, with the loan fully paid for, it don’t matter. What you should have is a good quality car that’s priced reasonably, and I think Ford and the Fiesta is much more value for money compared to its Japanese competitions (including the Mazda 2 that shares the same platform as the Fiesta!).
For Hyundai the problem is that you can’t even “tolak” one to buy a new car (difficult in small town as the used car dealers don’t want to buy). For me more resale value means more money for your down payment. As we get older we won’t expect more and more loan though we tend to upgrade to a better and better car. So to compensate for that it’s better to have more money when you sell your car after years of use. More down payment, less financing. Just my 2 cents.
But ford provide solid european ride than rubbish korean, will love it until habis payment
I smell lots of creative accounting deployed there.
They did very well in europe with the Focus and Fiesta. Having at least 1 small car really helped them a lot… (GM didn’t have any, that’s y they mampus)
Creative accounting or not, we all know they are doing well now and in the future as well. (Maybe not in msia, dpend on how they service us)
“I know how quickly self-satisfaction can turn into self-destruction”
we have see that in our own proton before……..all the syok sendiri product just a way making more losses than revenue
luckily proton also finally woke up. at least they are making money again, selling cars, and have finally shown a concept at geneva.
Just hope they realize the concept la (the drive train concept not the whole car).. if not, then oso syok sendiri only.
I couldn’t agree more. We must learn from ppl who have succeeded (e.g Ford) not blaming other ppl for our own incompetence (like Mahathir blaming Naza’s and the AP’s for proton’s failure)
Ford is given a second chance in MY , hope they do not screw it up by the new dealer by greed and complacency and customer neglect.
Go forward and give the Nips a run for their money.
M Pease ( now Ford’s boss in Vietnam ) is doing great after leaving MY ,proof a thing??
“I know how quickly self-satisfaction can turn into self-destruction,” he added – tats the quote of the day
Hopefully Ford would do well in Malaysia again. Good cars, but Malaysians are too obsessed with T & H. I personally won’t buy one right now, but if the resale value is better in the future I would consider buying one (sorry Malaysian mentality here, but despite that I’d say no to T & H). I’d stick with cars (again, other than T&H) which I can ‘dump’ after 5 years.
you have self-destructed urself.
Viva Ford. Ironically Ford is not selling well in their homeland except for F150 trucks but they do well overseas esp europe
what the he** with your ID by the way? Can’t you think of something more polite for an ID?
Trying to be funny is one thing, but to look (or sound) like a pervert is another. Please try to be more decent, unless you are trolling over at gutter ********
relax bro…it is just a name. (albeit a little impolite). I dun think he mean to insult anyone. Try to be a little bit open pls. This is a already the 21st century not a Ford model-T age :P
those people welcome competition will improve for surviving purposes.
with EV and Hybrid coming out so fast, we will see old petrol/diesel car in museum sooner than we expected.
In the short future, the world will be divided to EV countries and non-EV countries.
“Henry Ford’s grandson and the company’s executive chairman Bill Ford said that he has “seen this movie before” and indicated that the company cannot risk being complacent and arrogant with its financial achievements. “I know how quickly self-satisfaction can turn into self-destruction,” he added.”
Wise man he is….
NOpe, he saw what happen to Toyota…
GO FORD :-)
Hello Proton hear that? Being ‘Syok Sendiri’ is bad! Btw, Exora also suffer the leaking power steering hose problems like waja gen2 persona lah.
my persona has no problem…
Hopefully Proton can come out with its own dieel engine and gearbox…or easily buy from Peugeot…walauweiii
Proton would rather spend money on hypes and advertisement like F1 than to produce more innovative vehicle. Lets face it. It is just like an irresponsible father spending his money on gambling and prostitution than his kid’s welfare.
Buy easier la.. all developed urself, syok sendiri saja… oh yea.. proton seriously need a 6 speed auto tranny. Buy from Getrag better… or ZF oso can. Dun really need to go peugeot 1.
Locals more ‘kedekut’ compare the Japon. That’s why P1 n P2 cars are so and so ‘law ya’. Built quality hampeh… nak duit jer… P1, oklah coz masih tak pandai lagi buat kereta yang bagus.. tapi P2.. ada dna Japon pun masih hampeh… apa da…
Jangan marah.
Heh, locals kedekut but greedy…
I use working with American/European and Japanese companies. Sorry can’t mention the companies name. What i realize is Japanese are more kedekut compare Mat Salleh. Talk about bonuses, leaves, salary and other benefit, the Mat Salleh company is better. Even giving tip money for hotel workers… Mat Salleh good campare Japanese (taik hidung masin). Base on my experiences.
Sorry off topic guys…
i getting to like ford to toyota, plan to sell my camry for mondeo… (what is the model in the picture?)
I like FORD because my father’s car is FORD
Ford also leapfroged VW to become the largest automaker in Europe Q1 2010