The edition was announced some time back, but now it has finally made its official debut – the Tata GoldPlus Nano, all Rs 220 million (US$4.6 million) worth of compact car, was unveiled in Mumbai yesterday.
Working on the idea that nothing succeeds like excess, the one-off Nano’s exterior is completely covered by 80 kg of 22-karat gold, 15 kg of silver as well as 10,000 semi-precious stones and gems. It’s all good enough to make the US$220,000 D.C. Design Nano a poor man’s choice. And let’s not even bother to count how many basic Nano‘s you could get for the price of this one.
Unfortunately, all that glitter can’t be bought – the car is to be used for branding and promotional purposes by GoldPlus Jewellery, which happens to be part of Titan Industries, which is a Tata Group company. GoldPlus happens to be the largest jewellery retail chain in Tamil Nadu.
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AI-generated Summary ✨
Comments largely focus on the car's extravagant gold and gem decoration, viewing it as a costly showpiece or investment due to gold's rising value; some see it as a publicity stunt or a concept for display only. Many express concerns about practicality, safety, and security risks, noting potential theft, difficulty in storage, and lack of true functionality. Several comments highlight the car's high cost versus its performance, with some mocking its appearance and purpose, while others mention it as a symbol of luxury or a symbol of waste.