The edition was announced some time back, but now it has finally made its official debut – the Tata GoldPlus Nano, all Rs 220 million (US$4.6 million) worth of compact car, was unveiled in Mumbai yesterday.

Working on the idea that nothing succeeds like excess, the one-off Nano’s exterior is completely covered by 80 kg of 22-karat gold, 15 kg of silver as well as 10,000 semi-precious stones and gems. It’s all good enough to make the US$220,000 D.C. Design Nano a poor man’s choice. And let’s not even bother to count how many basic Nano‘s you could get for the price of this one.

Unfortunately, all that glitter can’t be bought – the car is to be used for branding and promotional purposes by GoldPlus Jewellery, which happens to be part of Titan Industries, which is a Tata Group company. GoldPlus happens to be the largest jewellery retail chain in Tamil Nadu.