Infiniti’s Geneva-bound electric sports car concept to showcase new style and content direction for brand

Infiniti’s Geneva-bound electric sports car concept to showcase new style and content direction for brand

Infiniti is still keeping to teasing its advanced sports car concept that’s set to debut at the 2012 Geneva Motor Show. The first two partials of the car in November have now been joined by another, and behind-the-scenes info videos have also come about.

The company says the as-yet-unnamed concept will be the first Infiniti to have a range-extender drivetrain, and willl also be the first to feature a midship mounted drivetrain for optimal weight distribution and handling.

Going the midship route means facilitating a change in vocabulary for the company’s design language, from a style and content point of view. The purpose of the Geneva concept then is to explore what might be the next stage in how to deliver a vivid, engaging and sophisticated driving experience from an electrically-propelled vehicle – Infiniti believes the midship mechanical layout could very well be a vital ingredient in making that magic happen.

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Anthony Lim

Anthony Lim believes that nothing is better than a good smoke and a car with character, with good handling aspects being top of the prize heap. Having spent more than a decade and a half with an English tabloid daily never being able to grasp the meaning of brevity or being succinct, he wags his tail furiously at the idea of waffling - in greater detail - about cars and all their intrinsic peculiarities here.

 
 

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