2012 was a very fruitful year for auto brands, and non-national car segment leader Toyota was among the gainers. At a recent media appreciation event, UMW Toyota Motor (UMWT) announced that it achieved record sales in 2012, and currently commands a market share of around 17%.
“Last year has been a memorable year and it was a year that UMWT is proud of. We closed the year with an all-time high sales record close to 106,600 units, out of which close to 1,500 units came from Lexus sales with a total market share of about 17% despite the challenging market condition,” said Datuk Ismet Suki, president of UMWT.
“Our two top models in terms of sales are the Vios and Hilux representing almost 30% and 27% respectively of total sales for last year. Despite the many product launches last year, we do anticipate this year to be another challenging year for us at UMW Toyota Motor,” he added.
In the pic above, Datuk Ismet Suki (left) is seen introducing UMWT’s new executive director, Masato Kuriyama and Senior Coordinator, Wataru Yoshimura to members of the press.
This year, UMWT is aiming to upgrade most of its facilities to be full-fledged 3S centres. Currently, the brand has 92 sales and after sales outlets including dealers across the country.
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AI-generated Summary ✨
The comments largely praise Toyota for its reliable, high-quality, and affordable vehicles, attributing UMW Toyota's record-breaking sales in 2012 to its strong brand reputation and emphasis on customer trust. Many emphasize Toyota's widespread popularity in Malaysia due to perceived durability and good service centers, though some critics question the quality of manufacturing processes. There is a strong sentiment that Toyota's enduring success stems from its continuous quality improvement and brand loyalty, outweighing concerns over safety features like ESP, which some see as lacking in certain models. Several comments also express satisfaction with Toyota's market dominance, while a few reflect on the competitive presence of Proton and the importance of pricing and safety standards. Overall, the tone is predominantly positive, celebrating Toyota's achievements while a minority voice some skepticism over manufacturing quality and safety features.