Nissan Friend-ME concept

This quirky four-seater is the Nissan Friend-ME concept, which “addresses the social dynamics of Chinese men in their mid-20s.” In the words of product strategy division GM François Bancon, “(Generation Y) males are a huge cohort in the world’s largest market,” who are now “reaching their prime.”

The Nissan Friend-ME’s stance is low and wide; the overhangs short. Both head and tail lamps are boomerang-shaped, which seems to be fashionable these days. Inside, all four passengers share the same information as the driver: speed, navigation and so on.

A unique centre console splits the cabin along the length of the car, described rather hyperbolically as “an iconic monolith in an onyx-black finish.”

Screens visible from each seat blend seamlessly into the interior surfaces, and passengers can share content from their mobile devices to all on board. An efficient Pure Drive hybrid powertrain is mentioned, although no technical details have been released.

So, you Friend-Me or not?