When first unveiled, the 2014 Peugeot 308 interior was met with polarising views, with some lauding its sleek looks and simplicity while others had reservations on the large, do-it-all touchscreen interface.

We’ll reserve our judgement until we get to try it out for real, but for now, here’s a video of Gilles Vidal, Peugeot’s Director of Design explaining the new Volkswagen Golf rival’s interior layout and the thoughts behind it.

Ease of use is high on the design team’s list of priorities, as they intended the new 308 cabin to be as intuitive as possible to a wide range of customers. Called the Peugeot i-Cockpit, it features plenty of design highlights introduced to improve ergonomics.


Vidal explains the decision to use a small steering wheel, ‘reversed’ instrument cluster (speedometer spins clockwise, while the rev counter turns the opposite way, a la Aston Martin), and the minimalist dash with most available controls accessed through the touchscreen.

Some of elements of these new design features have already been implemented on the current Peugeot 208. If you haven’t already, do read our review of the standard 208 VTi here, as well the 200 hp 208 GTi which will be launched here soon. More info on the brand new 308 can be found here.