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Started in the ‘90s with the creation of bespoke BMW vehicles for Karl Lagerfeld, José Carreras and a host of royalty, BMW Individual has evolved into the company’s full-fledged customisation arm. Some 20,000 units of tailor-made BMWs are rolled out every year, each unique and exclusive only to their owners’ special requests.

Customers with a lot of resources to spare can delve into the extensive BMW Individual Collection range. This collection goes beyond the standard choice of options readily available on all BMW models, which is already comprehensive enough to most.

The BMW Individual Collection range includes a wide choice of exterior and interior customisations. From exclusive paintwork finishes, various leather upholstery and interior trims, specially designed steering wheels, Alcantara roof liners and exterior wheels and highlights, the world is your oyster.

Nothing is ever enough, though, and there are bound to be those who feel that customising from a catalogue, no matter how comprehensive and exclusive, still lacks that extra bit of personal touch. That’s where the step-up BMW Individual Manufaktur programme comes in.

Here, not so much as choices but individual ideas are turned into reality. Special requests outside the BMW Individual Collection, be it elaborate paintwork, unconventional materials or even more outré requests – as long as they do not conflict with safety standards, the brand character or legal requirements – will be duly met.

Manufaktur also develops and completes special editions and show cars, the most recent of which being the BMW Individual 760Li Sterling inspired by ROBBE&BERKING shown below. Befitting of the famed silverware maker, the V12 limo has solid 925 sterling silver badges, front grille and a fully customised cabin, among others.

BMW Individual 760Li Sterling inspired by ROBBE&BERKING