BMW Individual customisation range: to each his own


Started in the ‘90s with the creation of bespoke BMW vehicles for Karl Lagerfeld, José Carreras and a host of royalty, BMW Individual has evolved into the company’s full-fledged customisation arm. Some 20,000 units of tailor-made BMWs are rolled out every year, each unique and exclusive only to their owners’ special requests.

Customers with a lot of resources to spare can delve into the extensive BMW Individual Collection range. This collection goes beyond the standard choice of options readily available on all BMW models, which is already comprehensive enough to most.

The BMW Individual Collection range includes a wide choice of exterior and interior customisations. From exclusive paintwork finishes, various leather upholstery and interior trims, specially designed steering wheels, Alcantara roof liners and exterior wheels and highlights, the world is your oyster.

Nothing is ever enough, though, and there are bound to be those who feel that customising from a catalogue, no matter how comprehensive and exclusive, still lacks that extra bit of personal touch. That’s where the step-up BMW Individual Manufaktur programme comes in.

Here, not so much as choices but individual ideas are turned into reality. Special requests outside the BMW Individual Collection, be it elaborate paintwork, unconventional materials or even more outré requests – as long as they do not conflict with safety standards, the brand character or legal requirements – will be duly met.

Manufaktur also develops and completes special editions and show cars, the most recent of which being the BMW Individual 760Li Sterling inspired by ROBBE&BERKING shown below. Befitting of the famed silverware maker, the V12 limo has solid 925 sterling silver badges, front grille and a fully customised cabin, among others.

BMW Individual 760Li Sterling inspired by ROBBE&BERKING

Looking to sell your car? Sell it with Carro.

Certified Pre-Owned - 1 Year Warranty

10% discount when you renew your car insurance

Compare prices between different insurer providers and use the promo code 'PAULTAN10' when you make your payment to save the most on your car insurance renewal compared to other competing services.

Car Insurance

Hafriz Shah

Preferring to drive cars rather than desks, Hafriz Shah ditched his suit and tie to join the ranks of Malaysia’s motoring hacks. A car’s technical brilliance is completely lost on him, appreciating character-making quirks more. When not writing this ego trip of a bio, he’s usually off driving about aimlessly, preferably in a car with the right combination of three foot pedals and six gears.



  • PauKaya on Oct 31, 2013 at 12:33 am

    and they don even bring in the f30 m sport with red seats

    Like or Dislike: Thumb up 2 Thumb down 0
    • SamShowedMeTheHilux on Oct 31, 2013 at 9:21 am

      BMW is trash. Rich people go for finer cars like Rolls Royce or Bentley. But BMW are like dogs, want the bone from the other kennel. Even your 7 series is a failure in Malaysia. Nobody buys it if government don’t force GLCs to buy it for diplomatic conferences and seminars and Sime Darby Golf sponsorship. Then use it for 3 days and sell it 70% of the price to people as pre reg cars.

      Like or Dislike: Thumb up 0 Thumb down 8
      • BMW BEST on Oct 31, 2013 at 11:46 am

        Yaya,so you continue stick to your Hilux,is quite funny to see some random sh*t like you who actually can’t afford and only know tokok hahahahahaha

        Like or Dislike: Thumb up 7 Thumb down 0

Add a comment